{"id":3050,"date":"2022-04-21T20:31:13","date_gmt":"2022-04-21T20:31:13","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/04\/21\/zillow-testing-major-changes-to-premier-agent-program\/"},"modified":"2025-03-13T02:41:30","modified_gmt":"2025-03-13T02:41:30","slug":"zillow-testing-major-changes-to-premier-agent-program","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/04\/21\/zillow-testing-major-changes-to-premier-agent-program\/","title":{"rendered":"Zillow testing major changes to Premier Agent program"},"content":{"rendered":"\n<p>Starting May 25, \u201cseveral hundred\u201d real estate agents in the Raleigh, North Carolina and Denver metro areas will no longer have access to <strong>Premier Agent<\/strong>, thanks to major changes coming to <strong>Zillow<\/strong>\u2019s lead generating platform.<\/p>\n\n\n\n<p>In a letter posted on <strong>Zillow Group<\/strong>\u2019s <a href=\"https:\/\/www.zillowgroup.com\/news\/zillow-selects-two-markets-to-test-the-full-integrated-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog page<\/a> on Wednesday, SVP of business operations Stephen Capezza told agents that Zillow would be moving to a \u201cpost pay\u201d or \u201csuccess fee\u201d payment structure in Raleigh and Denver. Instead of agents paying Zillow a monthly fee for Premier Agent\u2019s lead generation services, agents will be charged <a href=\"https:\/\/www.zillow.com\/premier-agent\/flex-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">20-35% of their commission<\/a> on successfully completed transactions based on leads <a href=\"https:\/\/preprod.realtrends.com\/blog\/errol-samuelson-says-zillow-is-fixing-the-boring-but-impactful-issues-in-a-transaction\/\" target=\"_blank\" rel=\"noreferrer noopener\">from Zillow<\/a>. The percentage an agent pays depends upon the sale price of the property.<\/p>\n\n\n\n<p>However, only agents selected by Zillow to continue on with the platform will have access to paid leads. Agents not selected for the program, will no longer have access to Premier Agent and pre-paid leads in the Raleigh and Denver metro areas. Any leads they pay for outside of these metro areas will not be impacted and the agents will be able to maintain an agent profile on Zillow for free, as any agent, regardless of Premier Agent status, is currently able to do.<\/p>\n\n\n\n<p>In many ways this move is an expansion of Zillow\u2019s <strong>Flex<\/strong> program, which uses a success fee payment structure and is only available to agents by invitation. Zillow said it selects agents for Flex based on customer satisfaction, work rate and conversion rate.<\/p>\n\n\n\n<p>Capezza wrote that this move is part of the company&#8217;s overall plan to create a more \u201cseamless, integrated experience\u201d for agents, Zillow\u2019s service partners, as well as home buyers and sellers by connecting the various services and products Zillow offers.<\/p>\n\n\n\n<p>Through the new pilot program, homebuyers in Raleigh and Denver who reach out on Zillow will be connected with a \u201cZillow Advisor\u201d who will \u201chelp them be prepared to transact.\u201d In addition, Capezza wrote that the company is \u201cexploring ways to integrate financing with Zillow Home Loans for our customers, with the goal of connecting more transaction-ready customers with our partners.\u201d<\/p>\n\n\n\n<p>Capezza said that this program will give Zillow the chance to experiment and \u201cpilot new products and services designed to help customers move quickly and be competitive buyers,\u201d before rolling them out nationwide. In the letter, Capezza justifies the move to a \u201cFlex-only\u201d model in these metro areas by stating that Flex\u2019s post pay structure minimizes the financial risks to agents in the program as Zillow introduces and tests these new programs.<\/p>\n\n\n\n<p>\u201cWe believe we have both the ability and the need to change the real estate experience as we know it for today\u2019s customers,\u201d Capezza wrote. \u201cTo make that a reality, we need to stitch multiple experiences together more seamlessly.&nbsp;I am really excited about the opportunity ahead, and I firmly believe that the products we\u2019re building will bring efficiencies to our agent partners while also positioning them to take part in more transactions.\u201c<\/p>\n\n\n\n<p>These changes to Premier Agent come just months after Zillow shuttered its <a href=\"https:\/\/preprod.housingwire.com\/articles\/zillow-to-kill-its-ibuying-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">money-hemorrhaging iBuying business<\/a>. <a href=\"https:\/\/preprod.housingwire.com\/articles\/licking-its-wounds-zillow-bets-on-a-housing-super-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">In 2021<\/a>, Zillow lost $528 million, but the company did report $8.1 billion in revenue, more than double the revenue it saw in 2020. However 73% of its 2021 revenue come from home sold in its now closed iBuying program.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zillow is piloting a change to its Premier Agent program where agents would be charged 20-35% of their commission on deals based on leads from Zillow.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-3050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zillow testing major changes to Premier Agent program - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Zillow is piloting a change to its Premier Agent program where agents would be charged 20-35% of their commission on deals based on leads from Zillow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2022\/04\/21\/zillow-testing-major-changes-to-premier-agent-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zillow testing major changes to Premier Agent program\" \/>\n<meta property=\"og:description\" content=\"Zillow is piloting a change to its Premier Agent program where agents would be charged 20-35% of their commission on deals based on leads from Zillow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2022\/04\/21\/zillow-testing-major-changes-to-premier-agent-program\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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