{"id":2912,"date":"2022-03-07T16:20:04","date_gmt":"2022-03-07T16:20:04","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/"},"modified":"2025-03-13T02:40:46","modified_gmt":"2025-03-13T02:40:46","slug":"nft-mania-and-the-future-of-the-home-sale","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/","title":{"rendered":"NFT mania and the future of the home sale"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/HW-crypto-bitcoin.png\" alt=\"HW-crypto-bitcoin\" class=\"wp-image-337200\"\/><\/figure><\/div>\n\n\n\n<p>February 10 may go down as a momentous day in real estate history.<\/p>\n\n\n\n<p>That\u2019s when a 70-year-old brick home in the St. Petersburg, Florida suburb of Gulfport <a href=\"https:\/\/preprod.realtrends.com\/blog\/tampa-based-nft-house-sells-for-654k\/\" target=\"_blank\" rel=\"noreferrer noopener\">sold for the equivalent<\/a> of $654,310, where the asset exchanged was represented by a non-fungible token.<\/p>\n\n\n\n<p>Worldwide sales of non-fungible tokens, better known \u2013 of course \u2013 as NFTs, catapulted from $94.9 million in 2020 to $24.9 <em>billion <\/em>in 2021, according to an analysis of 10 different blockchain ledgers by <strong>DappRadar<\/strong>. In the past year, NFTs pole vaulted from mostly commodifying art and digital assets to an array of spheres including \u2013 very preliminarily \u2013 real estate.<\/p>\n\n\n\n<p>The creation of the NFT real estate market thrusts a spotlight onto a Silicon Valley company specifically throwing itself into real estate, blockchain and NFTs. It also gives real estate agents ideas.<\/p>\n\n\n\n<p>\u201cAbsolutely, I will offer an NFT option to sellers within the next year,\u201d said Richard Hopen, a <strong>Compass<\/strong> agent in Short Hills, New Jersey. \u201cIt\u2019s a great marketing tool for the right type of listing. NFTs are new and associating one with a house is likely to attract media attention.\u201d<\/p>\n\n\n\n<p>NFTs in real estate are, for the moment, a grossly impractical novelty act that, publicity aside, offer tenuous benefits to agents. But, to many, the intersection of NFTs and real estate holds great promise. And for homebuyers and agents alike, they raise the important question about what precisely is the problem NFTs and the blockchain claim to solve.<\/p>\n\n\n\n<p><strong>How a real estate NFT works today\u2026<\/strong><\/p>\n\n\n\n<p>On a <strong>Facebook<\/strong><a href=\"https:\/\/www.facebook.com\/watch\/live\/?ref=watch_permalink&amp;v=505008791040753\" target=\"_blank\" rel=\"noreferrer noopener\"> video chat<\/a>, Amy Heckler of <strong>Heckler Realty<\/strong> in St. Pete\u2019s Beach, Florida answered real estate agents\u2019 questions, surrounded by a white and red Heckler Realty banner and two office plants. Heckler was the listing agent of the auctioned off Gulfport home. As she catalogued her experience, bubbling excitement around NFTs transformative thrall slowly subdued.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The Gulfport seller, Heckler explained, created a limited liability company that held ownership of the home. In creating a Delaware LLC, the Florida seller and Heckler joined forces with <strong>Propy<\/strong>, a<a href=\"https:\/\/preprod.finledger.com\/2022\/01\/27\/propy-brings-its-real-estate-backed-nfts-to-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\"> five-year-old company<\/a> headquartered in Palo Alto, California.<\/p>\n\n\n\n<p>Propy then guided the seller into minting the LLC as an NFT. NFTs are digital tokens providing a certification of authenticity that you are acquiring the rights to what an NFT represents. For example,<a href=\"https:\/\/www.wsj.com\/video\/series\/wsj-glossary\/nfts-are-fueling-a-boom-in-digital-art-heres-how-they-work\/F5BA93AD-3DCD-4EFA-B064-C9143C81CB88?mod=series_nonfungibletokens\" target=\"_blank\" rel=\"noreferrer noopener\"> purchasing an NFT of a JPEG<\/a> of a painting transfers the intellectual property rights of the painting. For the Gulfport home, the NFT did not represent the property itself. It represented LLC ownership of the property. &lt;&lt;&lt;&lt;&lt;Article continued on <a href=\"https:\/\/preprod.housingwire.com\/articles\/nft-mania-and-the-future-of-the-home-sale\/#\" target=\"_blank\" rel=\"noreferrer noopener\">HousingWire.com<\/a>.<\/p>\n\n\n\n<p><em>This article was originally published by HousingWire. The\u00a0<a href=\"https:\/\/preprod.housingwire.com\/articles\/nft-mania-and-the-future-of-the-home-sale\/#\" target=\"_blank\" rel=\"noreferrer noopener\">full article is available<\/a> on HousingWire.com for HW+ Members.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A $654,310 deal in Gulfport, Florida raises questions about whether the blockchain \u2013\u00a0and NFTs \u2013\u00a0can provide a jolt to real estate.<\/p>\n","protected":false},"author":16592,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[736],"class_list":["post-2912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NFT mania and the future of the home sale - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"A $654,310 deal in Gulfport, Florida raises questions about whether the blockchain \u2013\u00a0and NFTs \u2013\u00a0can provide a jolt to real estate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFT mania and the future of the home sale\" \/>\n<meta property=\"og:description\" content=\"A $654,310 deal in Gulfport, Florida raises questions about whether the blockchain \u2013\u00a0and NFTs \u2013\u00a0can provide a jolt to real estate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matthew Blake\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew Blake\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/\"},\"author\":{\"name\":\"Matthew Blake\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/05d13720067f6ac4cdc91c8d818a7900\"},\"headline\":\"NFT mania and the future of the home sale\",\"datePublished\":\"2022-03-07T16:20:04+00:00\",\"dateModified\":\"2025-03-13T02:40:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/\"},\"wordCount\":447,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/\",\"name\":\"NFT mania and the future of the home sale - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2022-03-07T16:20:04+00:00\",\"dateModified\":\"2025-03-13T02:40:46+00:00\",\"description\":\"A $654,310 deal in Gulfport, Florida raises questions about whether the blockchain \u2013\u00a0and NFTs \u2013\u00a0can provide a jolt to real estate.\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#primaryimage\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/preprod.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NFT mania and the future of the home sale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/05d13720067f6ac4cdc91c8d818a7900\",\"name\":\"Matthew Blake\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/6c098320f5117ad0e03285007bd21e3d\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70a1fef00b77c6830f57f5fe13d7357d4b7de40429cfdd3c0ff0b9e8e060777a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70a1fef00b77c6830f57f5fe13d7357d4b7de40429cfdd3c0ff0b9e8e060777a?s=96&d=mm&r=g\",\"caption\":\"Matthew Blake\"},\"description\":\"Matthew Blake was HousingWire's senior real estate reporter, covering the people, battles and changes in one of the most elemental parts of the U.S. economy. Before joining HousingWire, Blake reported on real estate for The Real Deal, and covered media and entertainment for the Los Angeles Business Journal. A primarily Chicago resident, Blake graduated from Grinnell College in Iowa, and is unmistakably from the Midwest\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/author\/mblake\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"NFT mania and the future of the home sale - RealTrends - Blog","description":"A $654,310 deal in Gulfport, Florida raises questions about whether the blockchain \u2013\u00a0and NFTs \u2013\u00a0can provide a jolt to real estate.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/","og_locale":"en_US","og_type":"article","og_title":"NFT mania and the future of the home sale","og_description":"A $654,310 deal in Gulfport, Florida raises questions about whether the blockchain \u2013\u00a0and NFTs \u2013\u00a0can provide a jolt to real estate.","og_url":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Matthew Blake","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Matthew Blake","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#article","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/"},"author":{"name":"Matthew Blake","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/05d13720067f6ac4cdc91c8d818a7900"},"headline":"NFT mania and the future of the home sale","datePublished":"2022-03-07T16:20:04+00:00","dateModified":"2025-03-13T02:40:46+00:00","mainEntityOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/"},"wordCount":447,"commentCount":0,"publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/","url":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/","name":"NFT mania and the future of the home sale - RealTrends - Blog","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#primaryimage"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2022-03-07T16:20:04+00:00","dateModified":"2025-03-13T02:40:46+00:00","description":"A $654,310 deal in Gulfport, Florida raises questions about whether the blockchain \u2013\u00a0and NFTs \u2013\u00a0can provide a jolt to real estate.","breadcrumb":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#primaryimage","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/07\/nft-mania-and-the-future-of-the-home-sale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/preprod.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"NFT mania and the future of the home sale"}]},{"@type":"WebSite","@id":"https:\/\/preprod.realtrends.com\/blog\/#website","url":"https:\/\/preprod.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/preprod.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/preprod.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/05d13720067f6ac4cdc91c8d818a7900","name":"Matthew Blake","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/6c098320f5117ad0e03285007bd21e3d","url":"https:\/\/secure.gravatar.com\/avatar\/70a1fef00b77c6830f57f5fe13d7357d4b7de40429cfdd3c0ff0b9e8e060777a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70a1fef00b77c6830f57f5fe13d7357d4b7de40429cfdd3c0ff0b9e8e060777a?s=96&d=mm&r=g","caption":"Matthew Blake"},"description":"Matthew Blake was HousingWire's senior real estate reporter, covering the people, battles and changes in one of the most elemental parts of the U.S. economy. Before joining HousingWire, Blake reported on real estate for The Real Deal, and covered media and entertainment for the Los Angeles Business Journal. A primarily Chicago resident, Blake graduated from Grinnell College in Iowa, and is unmistakably from the Midwest","url":"https:\/\/preprod.realtrends.com\/blog\/author\/mblake\/"}]}},"jetpack_featured_media_url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/16592"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=2912"}],"version-history":[{"count":1,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2912\/revisions"}],"predecessor-version":[{"id":7632,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2912\/revisions\/7632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=2912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=2912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=2912"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=2912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}