{"id":2881,"date":"2022-03-02T15:22:25","date_gmt":"2022-03-02T15:22:25","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/02\/tailor-your-marketing-to-millennial-homebuyers\/"},"modified":"2025-03-13T02:40:27","modified_gmt":"2025-03-13T02:40:27","slug":"tailor-your-marketing-to-millennial-homebuyers","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/03\/02\/tailor-your-marketing-to-millennial-homebuyers\/","title":{"rendered":"Tailor your marketing to millennial homebuyers"},"content":{"rendered":"\n

Even as the COVID-19 pandemic destabilized the economy, the 2021 housing market was the hottest ever recorded in U.S. history. Home values rose 6%<\/a> above the former highest increase of 14% in 2008. Millennial homebuyers enter this scorching-hot housing market as the largest share of home buyers among all generations, and many of them plan to use a real estate agent. <\/p>\n\n\n\n

It\u2019s crucial to meet millennials where they are and tailor your marketing to them. Using social media, virtual meetings<\/a>, and virtual home tours<\/a> can help you expand your reach.<\/p>\n\n\n\n

For real estate agents who want to successfully work with millennials, a new report on millennial home buyers<\/a> highlights the unique challenges they face and the sacrifices they’ll make to own a home.<\/p>\n\n\n\n

Millennials aren’t buying homes when planned<\/h4>\n\n\n\n

High prices forced millennial homebuyers into two distinct camps: 42% bought earlier than planned, and 42% deferred their purchase. Some homebuyers were reluctant to purchase <\/a>because of high prices, while those who took the leap were keen to take advantage of low interest rates.<\/p>\n\n\n\n

To further their budgets, millennials who bought homes used technology to expand their search area and look at homes in other cities and states. They were also more willing to compromise on their list of requirements for a home.<\/p>\n\n\n\n

Millennials may be more willing to take risks because one-third plan to live in their homes five years or less, with many planning to sell after one year. That means you may have a repeat client. Cultivate a lasting relationship by helping them find the house of their dreams.<\/p>\n\n\n\n

The takeaway<\/h4>\n\n\n\n

A majority of millennials (51%) expressed fear and anxiety about homeownership, so real estate agents may need to act as counselors and educators to reassure millennials about the home-buying process. Your local knowledge and expertise might ease some of their fears.<\/p>\n\n\n\n

Millennials will take risks to own homes<\/h4>\n\n\n\n

Millennials are 20% more likely to buy a fixer-upper than boomers, but 25% regret their purchase.<\/p>\n\n\n\n

Additionally, a whopping 90% of millennials would buy a house without seeing it in person first. Millennials would buy a home sight-unseen if:<\/p>\n\n\n\n