{"id":2857,"date":"2022-02-15T15:47:10","date_gmt":"2022-02-15T15:47:10","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/"},"modified":"2025-03-13T02:40:20","modified_gmt":"2025-03-13T02:40:20","slug":"properties-and-the-conundrum-of-brokerage-growth","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/","title":{"rendered":"&#8216;@Properties and the conundrum of brokerage growth"},"content":{"rendered":"\n<p>If Reno, Nevada is the biggest little city in the country, <strong>@properties<\/strong> might be the mightiest regional brokerage. Founded in Chicago in 2000, the brokerage has come to dominate Windy City real estate, but still has a limited national presence.<\/p>\n\n\n\n<div id=\"buzzsprout-player-10079506\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1595341\/10079506-properties-and-the-conundrum-of-brokerage-growth.js?container_id=buzzsprout-player-10079506&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p>That presence, however, is growing, which Mike Golden, @properties co-founder and CEO, spoke to with Matthew Blake for this special, additional episode of RealTrending.&nbsp;<\/p>\n\n\n\n<p>Since speaking with  <a href=\"https:\/\/preprod.realtrends.com\/blog\/properties-leaders-poised-for-strategic-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">RealTrending in September<\/a>, @properties has bought international luxury brand Christie\u2019s as it eyes more acquisitions and expanding its franchisee network with investment partner Quad-C. But the company is deliberate in its growth and is avoiding opportunities such as an initial public offering.<\/p>\n\n\n\n<p>Golden also candidly discussed the challenges of COVID 19 for brokerage, and the future of a historic high-demand, <a href=\"https:\/\/www.nar.realtor\/newsroom\/record-high-prices-and-record-low-inventory-make-it-increasingly-difficult-to-achieve-homeownership-particularly-for-black-americans\" target=\"_blank\" rel=\"noreferrer noopener\">low inventory real estate market<\/a>.<\/p>\n\n\n\n<p>Here is an excerpt of that conversation:<\/p>\n\n\n\n<p><strong>Matthew Blake: HomeSmart<\/strong>, the Arizona-based brokerage, filed papers with the Securities and Exchange Commission that it intends to go public. Might your brokerage consider that?<\/p>\n\n\n\n<p><strong>Mike Golden: <\/strong>I guess you can never say never, but it is definitely not part of our foreseeable future plan. If you take a look at the companies that have gone public, it hasn\u2019t worked out so well for them. One of our competitors,<strong> Compass<\/strong>, has fallen.\u00a0<\/p>\n\n\n\n<p>The difficulties we see in being a public company is the market pressures that force you to make decisions that aren\u2019t necessarily in the best interest of the company long term.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this special edition of RealTrending, Senior Real Estate Reporter Matthew Blake talks to @Properties Co-founder Mike Golden.<\/p>\n","protected":false},"author":16592,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[736],"class_list":["post-2857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&#039;@Properties and the conundrum of brokerage growth - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"In this special edition of RealTrending, Senior Real Estate Reporter Matthew Blake talks to @Properties Co-founder Mike Golden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;@Properties and the conundrum of brokerage growth\" \/>\n<meta property=\"og:description\" content=\"In this special edition of RealTrending, Senior Real Estate Reporter Matthew Blake talks to @Properties Co-founder Mike Golden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matthew Blake\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew Blake\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/\"},\"author\":{\"name\":\"Matthew Blake\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/05d13720067f6ac4cdc91c8d818a7900\"},\"headline\":\"&#8216;@Properties and the conundrum of brokerage growth\",\"datePublished\":\"2022-02-15T15:47:10+00:00\",\"dateModified\":\"2025-03-13T02:40:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/\"},\"wordCount\":251,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/\",\"name\":\"'@Properties and the conundrum of brokerage growth - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2022-02-15T15:47:10+00:00\",\"dateModified\":\"2025-03-13T02:40:20+00:00\",\"description\":\"In this special edition of RealTrending, Senior Real Estate Reporter Matthew Blake talks to @Properties Co-founder Mike Golden.\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#primaryimage\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/preprod.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8216;@Properties and the conundrum of brokerage growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/05d13720067f6ac4cdc91c8d818a7900\",\"name\":\"Matthew Blake\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/6c098320f5117ad0e03285007bd21e3d\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70a1fef00b77c6830f57f5fe13d7357d4b7de40429cfdd3c0ff0b9e8e060777a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70a1fef00b77c6830f57f5fe13d7357d4b7de40429cfdd3c0ff0b9e8e060777a?s=96&d=mm&r=g\",\"caption\":\"Matthew Blake\"},\"description\":\"Matthew Blake was HousingWire's senior real estate reporter, covering the people, battles and changes in one of the most elemental parts of the U.S. economy. Before joining HousingWire, Blake reported on real estate for The Real Deal, and covered media and entertainment for the Los Angeles Business Journal. A primarily Chicago resident, Blake graduated from Grinnell College in Iowa, and is unmistakably from the Midwest\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/author\/mblake\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"'@Properties and the conundrum of brokerage growth - RealTrends - Blog","description":"In this special edition of RealTrending, Senior Real Estate Reporter Matthew Blake talks to @Properties Co-founder Mike Golden.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/","og_locale":"en_US","og_type":"article","og_title":"'@Properties and the conundrum of brokerage growth","og_description":"In this special edition of RealTrending, Senior Real Estate Reporter Matthew Blake talks to @Properties Co-founder Mike Golden.","og_url":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Matthew Blake","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Matthew Blake","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#article","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/"},"author":{"name":"Matthew Blake","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/05d13720067f6ac4cdc91c8d818a7900"},"headline":"&#8216;@Properties and the conundrum of brokerage growth","datePublished":"2022-02-15T15:47:10+00:00","dateModified":"2025-03-13T02:40:20+00:00","mainEntityOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/"},"wordCount":251,"commentCount":0,"publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/","url":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/","name":"'@Properties and the conundrum of brokerage growth - RealTrends - Blog","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#primaryimage"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2022-02-15T15:47:10+00:00","dateModified":"2025-03-13T02:40:20+00:00","description":"In this special edition of RealTrending, Senior Real Estate Reporter Matthew Blake talks to @Properties Co-founder Mike Golden.","breadcrumb":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#primaryimage","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/15\/properties-and-the-conundrum-of-brokerage-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/preprod.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"&#8216;@Properties and the conundrum of brokerage growth"}]},{"@type":"WebSite","@id":"https:\/\/preprod.realtrends.com\/blog\/#website","url":"https:\/\/preprod.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/preprod.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/preprod.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/05d13720067f6ac4cdc91c8d818a7900","name":"Matthew Blake","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/6c098320f5117ad0e03285007bd21e3d","url":"https:\/\/secure.gravatar.com\/avatar\/70a1fef00b77c6830f57f5fe13d7357d4b7de40429cfdd3c0ff0b9e8e060777a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70a1fef00b77c6830f57f5fe13d7357d4b7de40429cfdd3c0ff0b9e8e060777a?s=96&d=mm&r=g","caption":"Matthew Blake"},"description":"Matthew Blake was HousingWire's senior real estate reporter, covering the people, battles and changes in one of the most elemental parts of the U.S. economy. Before joining HousingWire, Blake reported on real estate for The Real Deal, and covered media and entertainment for the Los Angeles Business Journal. A primarily Chicago resident, Blake graduated from Grinnell College in Iowa, and is unmistakably from the Midwest","url":"https:\/\/preprod.realtrends.com\/blog\/author\/mblake\/"}]}},"jetpack_featured_media_url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/16592"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=2857"}],"version-history":[{"count":1,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2857\/revisions"}],"predecessor-version":[{"id":7582,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2857\/revisions\/7582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=2857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=2857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=2857"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=2857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}