{"id":2844,"date":"2022-02-11T16:53:39","date_gmt":"2022-02-11T16:53:39","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/11\/boston-broker-launches-zinnia-team-brokerage-growth-model\/"},"modified":"2025-03-13T02:40:17","modified_gmt":"2025-03-13T02:40:17","slug":"boston-broker-launches-zinnia-team-brokerage-growth-model","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/11\/boston-broker-launches-zinnia-team-brokerage-growth-model\/","title":{"rendered":"Boston broker launches Zinnia team, brokerage growth model"},"content":{"rendered":"\n<p>The team model has seen a resurgence in real estate, thanks to virtual business models, such as <strong>eXp Realty<\/strong>. In addition, firms like <strong>Keller Williams<\/strong>, seeing the need for teams to expand beyond geographical boundaries, formed <strong>Keller Williams Expansion Network<\/strong> to all them to do just that.<\/p>\n\n\n\n<p>Recognizing that, <strong>Leading Edge Real Estate<\/strong>, based in Boston, recently launched <strong>Zinnia<\/strong>. According to a press release, the platform is for teams and brokerages who want to propel their growth \u2013 Zinnia knows what holds you back and knows how to push you ahead. <\/p>\n\n\n\n<p>Touted as the &#8220;anti-franchise solution for a real estate team or company looking to become a full-service brokerage,&#8221; the white-label platform includes coaching and training, marketing solutions and career development.<\/p>\n\n\n\n<p>\u201cWe invested the last two decades developing a distinctive formula for success,\u201d says <a href=\"https:\/\/preprod.realtrends.com\/blog\/podcast-lessons-learned-taking-a-franchise-independent-plus-an-innovative-program-for-virtual-teams-brokers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Linda O\u2019Koniewski,<\/a> CEO. \u201cWe learned some hard lessons as we scaled our brokerage. We innovated a suite of tools that gave our company the highest agent productivity in our market. For clients who are eager to accelerate, Zinnia spares them those hassles so they can reach higher profitability quicker. Adopting our systems results in a 60% increase in transactions in two years.\u201d<\/p>\n\n\n\n<p>According to a statement, Zinnia is for real estate teams ready to break out on their own or brokerages who want to compete with the big dogs but don\u2019t have the systems or operational efficiencies. Zinnia does the grunt work.<\/p>\n\n\n\n<p>Zinnia\u2019s <a href=\"https:\/\/www.growwithzinnia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth platform<\/a> offers single-sign-on custom technology, personalized marketing strategies and design, and hands-on career development. These powerful new advantages allow real estate leaders to tap into ready-made agent support. Our support solution makes experienced agents more productive, helps newer agents develop faster, and gives leaders the power and freedom like never before.<\/p>\n\n\n\n<p>\u201cZinnia takes the opposite of a cookie-cutter approach,\u201d noted Christine George, head of Customer Experience for Zinnia. \u201cIn a world of templates, our design pros customize listing and buying collateral, marketing campaigns, social media, and websites to help tomorrow\u2019s real estate leaders fuel their growth by promoting their own unique identity.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading Edge Real Estate, based in Boston, recently launched Zinnia, a solutions for teams and brokerages who want to propel their growth.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-2844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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