{"id":2843,"date":"2022-02-11T01:01:00","date_gmt":"2022-02-11T01:01:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/11\/licking-its-wounds-zillow-bets-on-a-housing-super-app\/"},"modified":"2025-03-13T02:40:17","modified_gmt":"2025-03-13T02:40:17","slug":"licking-its-wounds-zillow-bets-on-a-housing-super-app","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/11\/licking-its-wounds-zillow-bets-on-a-housing-super-app\/","title":{"rendered":"Licking its wounds, Zillow bets on a ‘housing super app’"},"content":{"rendered":"\n
\"Rich
Zillow CEO Rich Barton.<\/figcaption><\/figure><\/div>\n\n\n\n

When Zillow stunned the housing world<\/a> last November by announcing a wind down of its iBuying program \u2013 and beginning the process of laying off a quarter of its workforce \u2013 the question became what\u2019s next. Suspense built as Zillow has kept a low profile since.<\/p>\n\n\n\n

On Thursday, we got an answer \u2013 A super app.<\/p>\n\n\n\n

\u201cWe are focused on building the \u2018housing super app\u2019 \u2013 an integrated digital experience in which Zillow connects all the fragmented pieces of the moving process and brings them together into one transaction platform,\u201d wrote CEO Rich Barton and Chief Financial Officer Allen Parker in a letter to shareholders.<\/p>\n\n\n\n

The \u2018housing super app,\u2019 according to investor slides filed with the Securities and Exchange Commission, will provide mortgage pre-approval, \u201cimmersive shopping,\u201d facilitate in-person touring, and home financing.<\/p>\n\n\n\n

How Zillow would make money from the app was preliminarily discussed in an earnings call that captured a digital age company in transition.<\/p>\n\n\n\n

Zillow lost $528 million in 2021, the company reported, compared to losing $162 million in 2020. The loss came amid a historically robust year for U.S. real estate, where housing prices went up, and up and up<\/a>, and \u201cHow to become a real estate agent\u201d was one of the most frequent<\/a> Google<\/strong> searches. <<<<Article continues on HousingWire.com<\/a><\/strong><\/p>\n\n\n\n

This article was originally published by HousingWire. The\u00a0full article is available on HousingWire.com<\/a>\u00a0<\/a>for HW+ Members.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Zillow’s new \u2018housing super app,\u2019 according to investor slides filed with the SEC, will provide mortgage pre-approval, \u201cimmersive shopping,\u201d facilitate in-person touring, and home financing.<\/p>\n","protected":false},"author":16592,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[736],"class_list":["post-2843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nLicking its wounds, Zillow bets on a ‘housing super app’ - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Zillow's new \u2018housing super app,\u2019 will provide mortgage pre-approval, \u201cimmersive shopping,\u201d facilitate in-person touring, and home financing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/11\/licking-its-wounds-zillow-bets-on-a-housing-super-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Licking its wounds, Zillow bets on a ‘housing super app’\" \/>\n<meta property=\"og:description\" content=\"Zillow's new \u2018housing super app,\u2019 will provide mortgage pre-approval, \u201cimmersive shopping,\u201d facilitate in-person touring, and home financing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2022\/02\/11\/licking-its-wounds-zillow-bets-on-a-housing-super-app\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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