{"id":2719,"date":"2021-12-30T13:10:10","date_gmt":"2021-12-30T13:10:10","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/12\/30\/power-buyers-impact-on-the-real-estate-industry\/"},"modified":"2025-03-13T02:39:52","modified_gmt":"2025-03-13T02:39:52","slug":"power-buyers-impact-on-the-real-estate-industry","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/12\/30\/power-buyers-impact-on-the-real-estate-industry\/","title":{"rendered":"Power buyers&#8217; impact on the real estate industry"},"content":{"rendered":"\n<p>Demand for homeownership hit historical highs across the country in 2021\u2014with multiple offers, offers over asking price and bidding wars becoming the norm. According to the <strong>zavvie<\/strong> <a href=\"https:\/\/zavvie.com\/seller-preferences\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seller Preferences Report<\/a>, a study that examines all the selling solutions available to homeowners throughout the United States, many consumers have turned to \u201cPower Buyer\u201d companies that essentially increase their buying power through services like cash offers, bridge financing and trade-in programs. &nbsp;<\/p>\n\n\n\n<p>\u201cPower Buyers give consumers the same firepower as the next generation of real estate disruptors, including iBuyers and institutional investors,\u201d says global real estate tech strategist <a href=\"https:\/\/preprod.realtrends.com\/blog\/opendoor-vs-zillow-comparing-pricing-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mike DelPrete<\/a>, who is credited with coining the term Power Buyer. <\/p>\n\n\n\n<p>\u201cBuyers can buy with cash. And a \u2018buy before you sell\u2019 transaction fundamentally collapses two separate transactions into one, simplifying the entire process for buyers and sellers. I don&#8217;t think it will revolutionize real estate overnight, but it is a compelling proposition to a growing number of buyers and sellers. I expect it to grow over the coming years, regardless of market conditions.\u201d says DelPrete.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-explosive-growth-of-power-buyers\">Explosive Growth of Power Buyers<\/h4>\n\n\n\n<p>In fact, utilization of <a href=\"https:\/\/preprod.realtrends.com\/blog\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Power Buyer<\/a> services increased dramatically in the third quarter of 2021 \u2014 as much as tenfold compared to the fourth quarter of 2020 \u2014 the study noted. Cash offer services that give buyers the ability to make offers as good as cash (because they are backed by the Power Buyer and have no financing contingency) created a massive advantage for homeowners needing to buy in order to sell. <\/p>\n\n\n\n<p>The study pointed out that a buyer in the Denver market \u201cusing a traditional mortgage and having a loan contingency with their offer\u201d had to submit offers on seven houses before getting an offer accepted.\u201d When homebuyers utilized a cash offer program, however, they typically averaged only 1.1 offers before successfully purchasing a home.<\/p>\n\n\n\n<p>Power Buyer companies are transaction-focused like iBuyers (a transaction model in which companies purchase homes directly from sellers) but target buyers instead, says<\/p>\n\n\n\n<p>DelPrete. \u201cYes I did end up coining the term, and basically because I needed something to call these companies. Lumping them all in as \u2018cash buyers\u2019 or \u2018bridge loans\u2019 did a disservice to the entire model, which is really about empowering buyers. They\u2019re all working on building complete product ecosystems (including cash offers and buy before you sell) that streamline the real estate transaction from the buyer\u2019s point of view (compared to the sellers POV for iBuyers).\u201d<\/p>\n\n\n\n<p>Power Buyer and cash offer options are in high demand from real estate brokers and their clients across the country in smaller markets where national iBuyers aren\u2019t yet located. Non-retail institutional buyers are purchasing houses as rental properties in those areas and local investors are working with sellers whose homes need renovation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Power buyers&#8217; top services<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Buy Before You Sell: home sellers can secure their next home without a financing contingency before listing and selling their current home.<\/li><li>Sale Leaseback: homeowners can unlock equity by selling their home to the Power Buyer and temporarily lease it back. This gives them the opportunity to purchase their next home without a loan contingency. (The equity can also be used for other purposes.)<\/li><li>Cash Offers: homebuyers can make offers backed by the Power Buyer and avoid a financing contingency.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">iBuyers Rebound in Q3<\/h4>\n\n\n\n<p>The zavvie report also revealed that iBuyers bought a record number of houses in the third quarter of 2021, \u201cdoubling their acquisitions\u201d from previous quarters and bringing their national market share to 1.8%. \u201cParaphrasing Mark Twain, the reports of the death of iBuying by some has been greatly exaggerated,\u201d says Stefan Peterson, zavvie Chief Data Officer and co-founder. \u201cThe fact is: iBuyer purchases increased by 46% from Q2 to Q3, a breakthrough quarter for iBuyer purchase volume.\u201d<\/p>\n\n\n\n<p>The median purchase price for iBuyers increased 47%, from $280,000 in the fourth quarter of 2020 to $413,000 in the third quarter of 2021. Median Power Buyers\u2019 transaction prices rose to $480,000, which, according to the study, shows that those programs are \u201cbetter suited for sellers at higher price points.\u201d<\/p>\n\n\n\n<p>As a result, iBuyer and Power Buyers firms such as <strong>Opendoor<\/strong>, <strong>RedfinNow<\/strong>, <strong>Offerpad<\/strong>, <strong>Knock<\/strong> and <strong>Ribbon<\/strong> expanded their services by launching in more than 30 major metropolitan areas and states. The study attributes <strong>Zillow\u2019s<\/strong> recent announcement that it would discontinue iBuying operations to \u201cinternal factors specific to Zillow\u201d and not a \u201clack of consumer demand\u201d among iBuyers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent report by zavvie, a brokerage-branded marketplace that connects broker-agents and their clients with new ways to buy and sell homes (while keeping agents at the center of the transaction) examines the explosive growth of Power Buyers and rebound of the iBuyer transaction model.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[2332],"class_list":["post-2719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Power buyers&#039; 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