{"id":2704,"date":"2021-12-13T20:22:02","date_gmt":"2021-12-13T20:22:02","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/12\/13\/how-one-real-estate-company-is-navigating-the-industrys-shift-to-b2b-transactions\/"},"modified":"2025-03-13T02:39:50","modified_gmt":"2025-03-13T02:39:50","slug":"how-one-real-estate-company-is-navigating-the-industrys-shift-to-b2b-transactions","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/12\/13\/how-one-real-estate-company-is-navigating-the-industrys-shift-to-b2b-transactions\/","title":{"rendered":"How one real estate company is navigating the industry\u2019s shift to B2B transactions"},"content":{"rendered":"\n

Consumers have flipped the script on lenders and real estate agents when it comes to the home-buying process. Ninety percent of consumers start their home search online and many get prequalified for financing before they even reach out to an agent. In this changing landscape, it has become increasingly more difficult to get to the consumer. Lenders and search companies alike need to look for trusted agent partners to provide the client with the experience they deserve.<\/p>\n\n\n\n

The Jason Mitchell Real Estate Group (JMG) pioneered this relationship-based model more than a decade ago, facilitating partnerships by providing a platform that seamlessly connects consumers captured by some of the largest lenders and networks in the country to top agents who can deliver a quality experience. <\/p>\n\n\n\n

\u201cServing some of the top organizations in the real estate and lending space is a privilege,\u201d said Jason Mitchell, president of JMG. \u201cOur goal is not to simply be a distribution warehouse. All our agents have an incredible amount of accountability to each of our partners to make sure all clients have a world-class real estate experience.\u201d<\/p>\n\n\n\n

JMG, which was recognized by Real Trends in 2021 as the No. 5 mega team by volume<\/a> at $1.370B, works with some of the biggest names in the industry including Rocket Mortgage, Veterans United, New American Funding, Amerisave, Zillow and many more.<\/p>\n\n\n\n

\u201cBy having a vast arrange of partnerships, we have created a significant amount of leverage with our agents considering the number of referrals they receive,\u201d Mitchell said. \u201cWhen you are able to add the number of closings we do to our agents\u2019 book of business, they understand the importance of delivering the results we require.\u201d  <\/p>\n\n\n\n

Technology plays a key role in managing a platform like JMG, where each agent is under the JMG brokerage umbrella. Having systems and processes in place to receive, distribute and follow up with consumers is a must. The JMG platform is a centralized model where referrals are sent to their mission control team for immediate distribution in any of their markets across the country. Accountability including instant communication, weekly updates, follow-up as well as surveying the client before, during and after the transaction is also part of the JMG process.  <\/p>\n\n\n\n

\u201cServing our partners at the highest level is our goal,\u201d Mitchell said. \u201cWe have an obligation to not only the partner but most importantly to the consumer to deliver. Technology plays a vital role in this. From the minute we receive a referral until closing, our client experience and the journeys implemented with technology and personal communications are second to none.\u201d<\/p>\n\n\n\n

The JMG model was designed to bring more accountability in serving other business and their clients.  <\/p>\n\n\n\n

\u201cSimply having a network isn’t good enough,\u201d Mitchell said. \u201cA great partner has the control. They manage their agents with the understanding that receiving referrals at a high level is great but it comes with a high level of accountability. \u201c <\/p>\n\n\n\n

When you look at the systems and processes in place at JMG, that\u2019s hard to argue. Every JMG agent is network certified, which requires three weeks of initial training and once-a-month continued coaching to educate them on their assigned partners and ways to increase their closing ratio. Additionally, every partner has specific campaigns which highlight a variety of key components when it comes to agent performance. All the opportunities, training and support from JMG were created to achieve high satisfaction from customers, and of course, partners. <\/p>\n\n\n\n

From an agent perspective, the JMG model aims to provide high levels of opportunity. According to Mitchell, as a referral agent under the JMG umbrella, the average agent receives over 120 high-quality referrals a year resulting in an additional 36 closings a year for approximately $167,000 in additional income.<\/p>\n\n\n\n

“When you can help build agents’ book of business at an extremely high level, you have agents that understand the importance of delivering the results you need,” he said. “These referral closings lead to an incredible amount of increased self-generating business by those clients referring their friends and family. It\u2019s a perfect circle of success.”<\/p>\n\n\n\n

As for the future, Mitchell sees the market continuing to push to where organizations want the trust and support from agent partners across the county.  The trend certainly seems to be indicating so. <\/p>\n\n\n\n

\u201cManaging a brokerage is a lot of work,\u201d Mitchell said. \u201cPartners want trusted real estate relationships where they know their client is taken care of and where they simply take a referral for the business. It\u2019s simplistic. It makes sense. To me, if you are going to be in purchase mortgages or search, having trusted partners is no longer an option, it\u2019s a necessity. We are just thrilled to be a choice of so many. It\u2019s been an amazing journey.”<\/p>\n\n\n\n

For real estate agents looking to partner with JMG, find out more<\/em> here<\/em><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In the changing real estate landscape, it has become increasingly more difficult to get to the consumer. Lenders and search companies alike need to look for trusted agent partners to provide the client with the experience they deserve.<\/p>\n","protected":false},"author":22839,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[945],"class_list":["post-2704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nNavigating real estate's shift to B2B transactions - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Lenders and search companies need to look for trusted real estate agent partners to provide the client with the experience they deserve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/12\/13\/how-one-real-estate-company-is-navigating-the-industrys-shift-to-b2b-transactions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How one real estate company is navigating the industry\u2019s shift to B2B transactions\" \/>\n<meta property=\"og:description\" content=\"Lenders and search companies need to look for trusted real estate agent partners to provide the client with the experience they deserve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2021\/12\/13\/how-one-real-estate-company-is-navigating-the-industrys-shift-to-b2b-transactions\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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