{"id":270,"date":"2020-08-11T06:00:00","date_gmt":"2020-08-11T06:00:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2020\/08\/11\/7-ways-to-build-a-rental-email-marketing-campaign\/"},"modified":"2025-03-13T02:01:01","modified_gmt":"2025-03-13T02:01:01","slug":"7-ways-to-build-a-rental-email-marketing-campaign","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2020\/08\/11\/7-ways-to-build-a-rental-email-marketing-campaign\/","title":{"rendered":"7 Ways to Build a Rental Email Marketing Campaign"},"content":{"rendered":"<p>Email marketing is an effective strategy for growing and developing a rental business. So if you are about to build your very first rental email marketing campaign, you are moving in the right direction.<\/p>\n<p><!--more--><\/p>\n<p>The great news is that you don\u2019t have to be an expert in email marketing to achieve success. If you know your target audience well enough, you can build an effective campaign with ease.<\/p>\n<p>Here are a few essential tips that might come in handy for you.<\/p>\n<p><strong>Use email marketing software<\/strong><\/p>\n<p>First of all, you need to choose an email marketing software. It can be MailChimp, GetResponse, Sendinblue, or any similar tool that matches your marketing needs and budget.<\/p>\n<p>With the help of specialized software, you will be able to:<\/p>\n<ul>\n<li>Design visually appealing emails using a drag-and-drop editor<\/li>\n<li>Manage email lists<\/li>\n<li>Track email deliverability and open rates<\/li>\n<li>Send welcome messages to new subscribers automatically<\/li>\n<li>Design trigger emails (emails based on subscriber\u2019s behavior)<\/li>\n<li>Create surveys and polls<\/li>\n<\/ul>\n<p>Most popular email marketing tools have a user-friendly interface, and they are easy to use. So even if you are new to email marketing, you will face no difficulties in designing your first email campaign.<\/p>\n<p><strong>Come up with a catchy subject line<\/strong><\/p>\n<p>People do not open each and every email that comes to their inboxes. They read just a few emails that seem to be important or interesting and move all other emails to the trash folder.<\/p>\n<p>Do you want to ensure that prospective tenants will open your email? Come up with an email subject line that\u2019s informative yet intriguing. Write a phrase that will grab the recipients\u2019 attention and make them want to know what\u2019s inside of your email. Subject lines like \u201cSpacious apartments in Brooklyn you won\u2019t want to miss\u201d and \u201cTop 5 New York rentals for students\u201d usually work great.<\/p>\n<p><strong>Personalize your email<\/strong><\/p>\n<p>Now let\u2019s talk about personalization. In the context of email marketing, personalization is the act of targeting an email campaign to a chosen user by leveraging his personal data. The simplest way to personalize email is to use the subscriber\u2019s name in the subject line or at the beginning of the email.<\/p>\n<p>As the famous quotation by Dale Carnegie goes, \u201cA person\u2019s name is to him or her the sweetest and most important sound in any language.\u201d Taking that into account, if you use the personalized greeting in your next email, it\u2019s highly likely that you will double your conversion rate.<\/p>\n<p><strong>Customize your email with segmentation<\/strong><\/p>\n<p>In a nutshell, segmentation is the process of dividing target audiences into smaller groups according to specific aspects they share. Here are a few examples of <a href=\"https:\/\/www.inc.com\/young-entrepreneur-council\/how-to-increase-open-rates-with-email-list-segmentation.html\">email list segmentation<\/a>.<\/p>\n<p>Let\u2019s say you work in two states: New York and New Jersey. To boost your efforts, you should design two different emails: the first one for people looking for apartments in New York City, and the second one for people looking for apartments in New Jersey.<\/p>\n<p>Imagine that you own two types of apartments: the first one is a perfect fit for students, the second one \u2013 for seniors. To achieve the desired marketing results, you should divide your audience into two segments, and create two separate emails.<\/p>\n<p><strong>Showcase your rentals<\/strong><\/p>\n<p>A picture is worth a thousand words. And it\u2019s so true when it comes to rental email marketing. If you want to make your email marketing campaign a success, you should use high-quality visuals. You should pick beautiful pictures of your apartment to \u201cadorn\u201d your email.<\/p>\n<p>Maybe the recipient will not want to read the entire letter to learn more about your rentals, but he will definitely notice photos. The more quality pictures you will choose, the better the marketing results you will achieve.<\/p>\n<p><strong>Proofread your email twice<\/strong><\/p>\n<p>You should edit and proofread your email before sending it to your subscribers. Does it sound like obvious advice to you? You will be surprised to know how many grammar mistakes and typos people make in emails without noticing that.<\/p>\n<p>The problem is that renters do not trust poorly-written emails. They tend to believe that these emails are sent by scammers, not real landlords. So whether you are good at writing or not, it\u2019ll be wise to use <a href=\"https:\/\/essayguard.com\/services\">list of the best writing services<\/a> to improve the quality of emails.<\/p>\n<p><strong>Add a CTA button<\/strong><\/p>\n<p>The call to action (CTA) is another essential element of the rental email. Basically, it\u2019s a word or phrase that encourages email recipients to complete a specific action: visit a website, book a callback, make an appointment, etc. If you want to boost your email marketing efforts, you should find a phrase that resonates with the prospective renter.<\/p>\n<p>Let\u2019s take a look at the example below. The goal of this email is to direct subscribers to the website. However, the CTA button says \u201cview photos\u201d, not \u201cvisit website\u201d. Why? Because this phrase better resonates with the recipient. When looking at the picture of this stunning swimming pool, the recipient has a desire to \u201cview a few more beautiful photos\u201d, not to \u201cbrowse a website\u201d.<\/p>\n<p><em>Alt text: An example of the rental email. The picture represents a big beautiful house with a swimming pool and a CTA \u201cview photos\u201d.<\/em><\/p>\n<p><strong>Wrapping up<\/strong><\/p>\n<p>As you can see, you don\u2019t need to have a vast experience in email marketing to effectively promote your <a href=\"https:\/\/www.wyl.co\/blog\/2017\/11\/tools-thatll-take-you-from-a-businessman-to-a-business-man\/?src=wyl\">rental business<\/a>. You just need to spend some time learning marketing basics and be attentive to details.<\/p>\n<p>Don\u2019t wait until tomorrow to build your first email marketing campaign. Use the tips given and start working toward your goals right now.<em>&nbsp;<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/x6x7pXiL_400x400.jpg\" alt=\"x6x7pXiL_400x400\" width=\"242\" style=\"width: 242px; margin: 0px 10px 10px 0px; float: left;\"><i style=\"text-decoration: none; font-weight: normal;\">Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with <\/i><a href=\"https:\/\/www.topwritersreview.com\/top-10-essay-writing-services\" target=\"_blank\" title=\"https:\/\/www.topwritersreview.com\/top-10-essay-writing-services\" style=\"font-weight: normal;\" rel=\"noopener\"><i>Topwritersreview<\/i><\/a><i style=\"text-decoration: none; font-weight: normal;\"> and other websites where she shares her experience and helps marketers make their names in the online world.<\/i>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is an effective strategy for growing and developing a rental business. So if you are about to build your very first rental email marketing campaign, you are moving in the right direction.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Ways to Build a Rental Email Marketing Campaign<\/title>\n<meta name=\"description\" content=\"Everything you need to know about building a rental email marketing campaign. 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