{"id":2688,"date":"2021-12-06T16:11:36","date_gmt":"2021-12-06T16:11:36","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/12\/06\/agents-harness-the-power-of-social-media-to-generate-leads\/"},"modified":"2025-03-13T02:39:47","modified_gmt":"2025-03-13T02:39:47","slug":"agents-harness-the-power-of-social-media-to-generate-leads","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/12\/06\/agents-harness-the-power-of-social-media-to-generate-leads\/","title":{"rendered":"Agents harness the power of social media to generate leads"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/HW-new-talent-tiktok.png\" alt=\"HW-new-talent-tiktok\" class=\"wp-image-330709\"\/><\/figure><\/div>\n\n\n\n<p>When Gogo Bethke began her career in real estate back in 2011, the Romanian immigrant felt like social media was her only option to generate leads and close deals.<\/p>\n\n\n\n<p>\u201cI am not from here, so I had to figure out how to convince strangers to buy or sell a house through me,\u201d Bethke explained. \u201cA lot of people suggested cold calling, but I was not going to do that. First of all, my name is Gogo, second of all I have an accent and third of all I&#8217;m not begging anyone for their business.\u201d&nbsp;<\/p>\n\n\n\n<p>The next option was to form an area, which involves picking a neighborhood and sending postcards, flyers and door knocking. \u201cI\u2019m a petite blonde, I\u2019m not knocking on doors. And I was broke so I [didn\u2019t have] the resources needed to form an area,\u201d Bethke said. \u201cThen the last option was buying leads from Zillow and spending thousands of dollars, which again, I didn\u2019t have the money for.\u201d<\/p>\n\n\n\n<p>Instead, the Michigan-based <strong>eXp<\/strong> agent created her <strong>Facebook<\/strong> business<a href=\"https:\/\/www.facebook.com\/Gogosrealestate\/\"> page<\/a> shortly after passing her licensing exam in 2011 and named it \u201cGogo\u2019s Real Estate.\u201d<\/p>\n\n\n\n<p>\u201cI think it was even before Facebook business pages even existed,\u201d she said with a laugh. \u201cI just started with the good, bad and ugly and I just owned it. I told everyone \u2018Hey, I&#8217;m a brand new agent and I&#8217;m learning this as I go and I&#8217;m going to take you guys on the ride to see what it takes to be a Realtor.\u2019 I became pretty good at social media out of necessity because I had no other option.\u201d<\/p>\n\n\n\n<p>A growing number of agents like Bethke have turned to social media to generate leads because they did not love the idea of cold calling or door knocking and they felt it was the most effective way to reach a large audience.<\/p>\n\n\n\n<p>\u201cWhen I started, my number one goal was to build a brand and <strong>Instagram<\/strong> was honestly the number one choice for me,\u201d Vancouver, Canada-based <strong>Oakwyn Realty<\/strong> agent<a href=\"https:\/\/www.instagram.com\/kimlee.realestate\/?hl=en\"> Kim Lee<\/a> said. \u201cI started three years ago when I started in real estate and my goal was to build a brand to help connect with new clients and to make sure past clients remember me. I was hoping people would remember me and keep me top of mind for the future.\u201d  <strong>>>>Article continued on <a href=\"https:\/\/preprod.housingwire.com\/articles\/agents-harness-the-power-of-social-media-to-generate-leads\/#\" target=\"_blank\" rel=\"noreferrer noopener\">HousingWire.com<\/a><\/strong><\/p>\n\n\n\n<p><em>This article was originally published by HousingWire. The\u00a0<a href=\"https:\/\/preprod.housingwire.com\/articles\/agents-harness-the-power-of-social-media-to-generate-leads\/#\" target=\"_blank\" rel=\"noreferrer noopener\">full article is available on HousingWire.com<\/a><a href=\"https:\/\/preprod.housingwire.com\/articles\/what-is-the-next-step-for-nar\/?__hstc=43385018.3580f2db3ddbe8fcf47fa6c91c7501c6.1638554761217.1638564346727.1638804374315.3&amp;__hssc=43385018.21.1638804374315&amp;__hsfp=1506440665\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0<\/a>for HW+ Members.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HousingWire takes a deep dive into the world of real estate social media, where agents are harnessing the power of TikTok, Instagram and LinkedIn to generate leads<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-2688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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