{"id":2666,"date":"2021-11-23T17:51:19","date_gmt":"2021-11-23T17:51:19","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/23\/inside-the-realogy-blackstone-ibuying-venture\/"},"modified":"2025-03-13T02:39:38","modified_gmt":"2025-03-13T02:39:38","slug":"inside-the-realogy-blackstone-ibuying-venture","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/23\/inside-the-realogy-blackstone-ibuying-venture\/","title":{"rendered":"Inside the Realogy-Blackstone iBuying venture"},"content":{"rendered":"\n
\"HW-Katie-Finnegan\"
RealSure CEO Katie Finnegan<\/figcaption><\/figure>\n\n\n\n

Realogy<\/strong> says it is real serious about its two-year-old iBuying division, RealSure<\/strong>.<\/p>\n\n\n\n

\u201cOur RealSure investment will step up meaningfully in Q4 as we continue to scale, launch this new product, expand our direct-to-consumer marketing and substantially build out the business and the team even more under Katie\u2019s leadership,\u201d Realogy CEO Ryan Schneider said on the company\u2019s earnings call<\/a> earlier this month.<\/p>\n\n\n\n

The new product is RealSure Buy, which \u2013 similar to the emerging world<\/a> of \u201cpower buyers\u201d \u2013 assists potential homebuyers make a cash offer, but it will not launch until sometime in 2022.<\/p>\n\n\n\n

The Katie is Katie Finnegan, who was chief customer and ecommerce officer at Rite Aid<\/strong>, before she was named RealSure CEO in October. Finnegan previously spent five years at Walmart<\/strong>, including a stint as vice president of strategy and mergers and acquisitions.<\/p>\n\n\n\n

Finnegan runs an outfit for which Home Partners of America<\/strong> holds a significant, undisclosed stake. Chicago-based Home Partners is a corporate landlord that gives tenants an option to eventually buy their home. Blackstone Group<\/strong> agreed to buy Home Partners for $6 billion in June. The Wall Street Journal reported that<\/a> Home Partners owns over 17,000 homes in the U.S. and that about 20% of Home Partners renters eventually purchase their home. >>>ARTICLE continued on HousingWire.com<\/a><\/p>\n\n\n\n

This article was originally published by HousingWire. The\u00a0full article is available on HousingWire.com<\/a>\u00a0<\/a>for HW+ Members.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Realogy\/Blackstone foray comes at a pivotal moment for iBuying, which lets people sell their home for cash instead of listing it.<\/p>\n","protected":false},"author":16592,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[736],"class_list":["post-2666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nInside the Realogy-Blackstone iBuying venture - RealTrends - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/23\/inside-the-realogy-blackstone-ibuying-venture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside the Realogy-Blackstone iBuying venture\" \/>\n<meta property=\"og:description\" content=\"The Realogy\/Blackstone foray comes at a pivotal moment for iBuying, which lets people sell their home for cash instead of listing it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/23\/inside-the-realogy-blackstone-ibuying-venture\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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