{"id":2656,"date":"2021-11-17T18:42:56","date_gmt":"2021-11-17T18:42:56","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/17\/ibuyer-market-share-surged-in-q3-2021\/"},"modified":"2025-03-13T02:39:36","modified_gmt":"2025-03-13T02:39:36","slug":"ibuyer-market-share-surged-in-q3-2021","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/17\/ibuyer-market-share-surged-in-q3-2021\/","title":{"rendered":"iBuyer market share surged in Q3 2021"},"content":{"rendered":"\n<p>Before <a href=\"https:\/\/mikedp.us15.list-manage.com\/track\/click?u=bc08d9a05ce4a7baada0a3bfc&amp;id=b7ac2d12f2&amp;e=7bfa474041\">Zillow&#8217;s meltdown<\/a>, national iBuyer market share surged to another all-time high, blowing past all previous records by a wide margin. In Q3 2021, <a href=\"https:\/\/preprod.realtrends.com\/blog\/zillow-to-kill-its-ibuying-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">iBuyers<\/a> accounted for 1.6% of all homes purchased in the U.S. That&#8217;s around 28,000 homes, nearly double the 15,000 homes purchased by iBuyers in Q2.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/11\/ibuyermarketshare.jpg\" alt=\"ibuyermarketshare\" class=\"wp-image-20122\"\/><\/figure>\n\n\n\n<p>The situation will certainly change with <strong>Zillow<\/strong> exiting the market and seasonality kicking in during Q4 2021. But for the time being, iBuyers have never been bigger, and <strong>Opendoor<\/strong> is now left as the undisputed category leader.<\/p>\n\n\n\n<p>Also noteworthy: iBuyer Market share in Phoenix, the largest iBuyer market, peaked to a new high of 10.8 percent. This is the first time iBuyers have exceeded 10 percent market share in a major market &#8212; a significant, if temporary, achievement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/11\/ibuyerpurchase.jpg\" alt=\"ibuyerpurchase\" class=\"wp-image-20123\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-opendoor-s-earnings-painfully-normal\">Opendoor&#8217;s Earnings: Painfully Normal<\/h4>\n\n\n\n<p>Both Opendoor and Zillow scaled their iBuying operations tremendously in Q3, but while Zillow&#8217;s business spectacularly imploded, Opendoor demonstrated critical economies of scale. As it grows, its net loss per home is improving.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/11\/opendoornet.jpg\" alt=\"opendoornet\" class=\"wp-image-20124\"\/><\/figure>\n\n\n\n<p>These charts show net profit\/loss based on simple math: total net profit\/loss for the business divided by the number of houses sold (excluding stock-based compensation expense). The result is a benchmark of <em>business model efficiency.<\/em><\/p>\n\n\n\n<p>While Opendoor and Offerpad improved their net profit\/loss in 2021 (benefiting from record home price appreciation), Zillow&#8217;s just got worse (and that&#8217;s excluding the $304M inventory writedown) &#8212; another reason Zillow Offers just wasn&#8217;t working out.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/11\/ibuyernetprofit.jpg\" alt=\"ibuyernetprofit\" class=\"wp-image-20125\"\/><\/figure>\n\n\n\n<p>As it scales, Opendoor&#8217;s revenue (and gross profits) are increasing faster than fixed and variable costs. That&#8217;s a positive sign, and something critically important to Opendoor&#8217;s growth and profitability narrative.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before Zillow&#8217;s meltdown, national iBuyer market share surged to another all-time high, blowing past all previous records by a wide margin. In Q3 2021, iBuyers accounted for 1.6% of all homes purchased in the U.S. That&#8217;s around 28,000 homes, nearly double the 15,000 homes purchased by iBuyers in Q2.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[2227],"class_list":["post-2656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>iBuyer market share surged in Q3 2021 - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Before Zillow&#039;s meltdown, national iBuyer market share surged to another all-time high, blowing past all previous records by a wide margin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/17\/ibuyer-market-share-surged-in-q3-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iBuyer market share surged in Q3 2021\" \/>\n<meta property=\"og:description\" content=\"Before Zillow&#039;s meltdown, national iBuyer market share surged to another all-time high, blowing past all previous records by a wide margin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/17\/ibuyer-market-share-surged-in-q3-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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