{"id":2649,"date":"2021-11-17T16:17:12","date_gmt":"2021-11-17T16:17:12","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/17\/rocket-cautiously-wades-into-ibuying\/"},"modified":"2025-03-13T02:39:35","modified_gmt":"2025-03-13T02:39:35","slug":"rocket-cautiously-wades-into-ibuying","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/17\/rocket-cautiously-wades-into-ibuying\/","title":{"rendered":"Rocket cautiously wades into iBuying"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/Jay-Farner-Quicken-Loans-HW.png\" alt=\"Jay-Farner-Quicken-Loans-HW\" class=\"wp-image-281600\"\/><figcaption>Rocket Companies CEO Jay Farner<\/figcaption><\/figure><\/div>\n\n\n\n<p>When <strong>Rocket Companies<\/strong> <a href=\"https:\/\/www.prnewswire.com\/news-releases\/rocket-homes-combines-every-aspect-of-home-buying-and-selling-into-one-simple-customizable-platform-301352134.html\" target=\"_blank\" rel=\"noreferrer noopener\">announced in August <\/a>that it would be dipping its toes in the iBuying space, the lender didn&#8217;t do so with its usual panache. There were no polished marketing promos or commercials featuring celebrities like Tracy Morgan. In fact, news that Rocket would be pushing into iBuying was barely a footnote in the August press release.<\/p>\n\n\n\n<p>Rocket&#8217;s low-key entrance might be explained by the company not envisioning itself as becoming a <em>true<\/em> iBuyer: it will not be buying homes with the help of an algorithm, throwing a new coat of paint on the wall, and then reselling the home for a markup. In fact, Rocket has no interest in buying homes at all.&nbsp;Rocket, instead, would be simply integrating third-party iBuying services on its Rocket Homes platform.<\/p>\n\n\n\n<p>The iBuying initiative is set to be launched sometime in the fourth quarter, though details have been sparse. Rocket declined to answer HousingWire&#8217;s questions about which iBuying companies it would be partnering with, the exact nature of its relationship with third-party iBuyers, or how it would generate money from the venture.<\/p>\n\n\n\n<p>What the company has said is that iBuying will be lumped in with several other services on the company\u2019s real estate platform, including \u201ccredit reporting, home search, the industry-leading ForSaleByOwner.com process, on-staff real estate agents, a nationwide network of trusted real estate professionals\u2026along with direct connections to Rocket Mortgage.\u201d<\/p>\n\n\n\n<p>Rocket said its iBuying program will \u201cprovide a back-up offer&#8221; to sellers.<\/p>\n\n\n\n<p>\u201cConsumers who need to sell their house before buying another often lose out on their new dream home due to the need to make a contingency offer- meaning their deal hinges on closing the sale on their existing property,\u201d Rocket said. \u201cWith the forthcoming program from Rocket Homes, these consumers will now have a guaranteed offer on their current house and can eliminate the need for contingency altogether.\u201d  &#8230;..Story continued on <a href=\"https:\/\/preprod.housingwire.com\/articles\/rocket-cautiously-wades-into-ibuying\/\" target=\"_blank\" rel=\"noreferrer noopener\">HousingWire.com<\/a><\/p>\n\n\n\n<p><em>This article was originally published by HousingWire. The\u00a0<a href=\"https:\/\/preprod.housingwire.com\/articles\/rocket-cautiously-wades-into-ibuying\/\" target=\"_blank\" rel=\"noreferrer noopener\">full article is available on HousingWire.com<\/a>\u00a0for HW+ Members.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Via its Homes platform, Rocket Companies plans to offer customers iBuying services. Here&#8217;s why the lender is partnering with third-party firms and what the upside is. HW+ Premium Content<\/p>\n","protected":false},"author":29297,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1672],"class_list":["post-2649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rocket cautiously wades into iBuying - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Via its Homes platform, Rocket Companies plans to offer customers iBuying services. Here&#039;s why the lender is partnering with third-party firms and what the upside is. HW+ Premium Content Via its Homes platform, Rocket Companies plans to offer customers iBuying services. Here&#039;s why the lender is partnering with third-party firms and what the upside is.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/17\/rocket-cautiously-wades-into-ibuying\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rocket cautiously wades into iBuying\" \/>\n<meta property=\"og:description\" content=\"Via its Homes platform, Rocket Companies plans to offer customers iBuying services. Here&#039;s why the lender is partnering with third-party firms and what the upside is. HW+ Premium Content Via its Homes platform, Rocket Companies plans to offer customers iBuying services. 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