{"id":2620,"date":"2021-11-04T17:49:25","date_gmt":"2021-11-04T17:49:25","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/"},"modified":"2025-03-13T02:39:30","modified_gmt":"2025-03-13T02:39:30","slug":"consumer-demand-drives-brokerage-services-evolution","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/","title":{"rendered":"Consumer demand drives brokerage services evolution"},"content":{"rendered":"\n

In 2015, according to RealTrends<\/strong> data, gross margins were at 16.4% for the largest brokerage companies in the United States. Today, they\u2019re at 13.5% for 2020, down from 13.8% only one year ago. Why? The first cause of the decline is the growth in competition for productive agents and a variety of new brokerages. <\/p>\n\n\n\n

\u201cAnother factor is that leading market-share brokerage firms now get as much, or more, of their earnings from mortgage, title insurance and other core settlement services,\u201d says Steve Murray, senior advisor to RealTrends. \u201cAs such, [brokerage] strategies often go to capturing share of the brokerage business, not just for the sake of brokerage profitability, but to drive transactional volume and profitability through these related services.\u201d <\/p>\n\n\n\n

Consumer demand is driving the growth of these related services. In a 2019 National Association of Realtors<\/strong> and Harris Insights<\/strong> study of recent home buyers, knowing that an agent\u2019s firm offered one-stop shopping has a positive impact on buyers\u2019 selection of an agent (86% in 2019).

In fact, of recent home buyers who used a real estate agent, there has been an increase in use of agent-affiliated services, including: home warranty (47% in 2015 vs. 57% in 2019); home inspector (34% in 2015 vs. 56% in 2019); and, homeowner\u2019s insurance (22% in 2015 vs. 36% in 2019). There is a similar trend among home buyers who used a mortgage lender, with an increase in use of lender-affiliated services, including: home warranty (32% in 2015 vs. 50% in 2019); home inspector (21% in 2015 vs. 43% in 2019); and, homeowner\u2019s insurance (25% in 2015 vs. 41% in 2019).<\/p>\n\n\n\n

What’s changed since 2019 when this study was published? An explosion of financial options for home buyers and sellers. While iBuying and bridge loans<\/a> aren’t new concepts or ideas, the way they are marketed is new and consumers demand them. With Zillow<\/strong> shuttering its iBuying division, questions abound about the viability of iBuying as a business model. However, other financial options from companies such as Knock<\/strong>, Ribbon and Redibs<\/strong>, are partnering with brokerages and agents to offer bridge loans and other innovative financing options<\/a>. <\/p>\n\n\n\n

it occurs to us from talking industry leaders who are engaged in some of these services that, coming soon down the road, we’re going to have a new type of brokerage company \u2014 a new brokerage model emerging. One that doesn’t just offer services for the agents. This new model offers traditional services for buyers and sellers to negotiate the deal, find a mortgage, arrange for inspections, arrange for household goods movement. But, leading brokerage companies of all brands, sizes and shapers will need to bring in their own bridge financing, possibly iBuying capabilities and more so that agents can offer more value to buyers and sellers. Consumers are interested in options.<\/p>\n\n\n\n

“Leading brokers are going to embed these services into the base services that all of their agents are encouraged to offer and make buyers and sellers aware that they have these capabilities, whether the brokerage is providing the financing themselves or not,” says Steve Murray, senior advisor to RealTrends. “Partnering with other companies to offer these services suffices, but we think that \u2014 particularly leading brokerage companies and market share leaders \u2014 will need to incorporate these services in their everyday offerings to buyers and sellers.”<\/p>\n\n\n\n

For brokerage leaders, that means training. Many of these offerings are confusing and will need a new level of skill, implementation and training. “After 40 years of watching brokers adapt, retrain, re-gear and reinvest, I know that leading brokers are up to the task,” says Murray.<\/p>\n\n\n\n

The brokerage model is evolving. There’s innovation around every corner that will require real estate brokerage leaders to pivot and adjust quickly. Pay careful attention to what homebuyers and sellers demand as that will drive your services going forward.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new brokerage model is emerging and it’s driven by consumer demand for easier real estate transactions and more options.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-2620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nConsumer demand drives brokerage services evolution - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"A new brokerage services model is emerging and it's driven by consumer demand for easier real estate transactions and more options.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer demand drives brokerage services evolution\" \/>\n<meta property=\"og:description\" content=\"A new brokerage services model is emerging and it's driven by consumer demand for easier real estate transactions and more options.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tracey Velt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey Velt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\"},\"headline\":\"Consumer demand drives brokerage services evolution\",\"datePublished\":\"2021-11-04T17:49:25+00:00\",\"dateModified\":\"2025-03-13T02:39:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/\"},\"wordCount\":613,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/\",\"name\":\"Consumer demand drives brokerage services evolution - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2021-11-04T17:49:25+00:00\",\"dateModified\":\"2025-03-13T02:39:30+00:00\",\"description\":\"A new brokerage services model is emerging and it's driven by consumer demand for easier real estate transactions and more options.\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#primaryimage\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/preprod.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consumer demand drives brokerage services evolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\",\"name\":\"Tracey Velt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"caption\":\"Tracey Velt\"},\"description\":\"Tracey Velt is the Senior Director of Data & Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/traceyvelt\/\",\"https:\/\/x.com\/traceyveltFL\"],\"url\":\"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Consumer demand drives brokerage services evolution - RealTrends - Blog","description":"A new brokerage services model is emerging and it's driven by consumer demand for easier real estate transactions and more options.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/","og_locale":"en_US","og_type":"article","og_title":"Consumer demand drives brokerage services evolution","og_description":"A new brokerage services model is emerging and it's driven by consumer demand for easier real estate transactions and more options.","og_url":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Tracey Velt","twitter_card":"summary_large_image","twitter_creator":"@traceyveltFL","twitter_misc":{"Written by":"Tracey Velt","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#article","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/"},"author":{"name":"Tracey Velt","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d"},"headline":"Consumer demand drives brokerage services evolution","datePublished":"2021-11-04T17:49:25+00:00","dateModified":"2025-03-13T02:39:30+00:00","mainEntityOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/"},"wordCount":613,"commentCount":0,"publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/","url":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/","name":"Consumer demand drives brokerage services evolution - RealTrends - Blog","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#primaryimage"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2021-11-04T17:49:25+00:00","dateModified":"2025-03-13T02:39:30+00:00","description":"A new brokerage services model is emerging and it's driven by consumer demand for easier real estate transactions and more options.","breadcrumb":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#primaryimage","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/consumer-demand-drives-brokerage-services-evolution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/preprod.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Consumer demand drives brokerage services evolution"}]},{"@type":"WebSite","@id":"https:\/\/preprod.realtrends.com\/blog\/#website","url":"https:\/\/preprod.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/preprod.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/preprod.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d","name":"Tracey Velt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0","url":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","caption":"Tracey Velt"},"description":"Tracey Velt is the Senior Director of Data & Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.","sameAs":["https:\/\/www.linkedin.com\/in\/traceyvelt\/","https:\/\/x.com\/traceyveltFL"],"url":"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/"}]}},"jetpack_featured_media_url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/15802"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=2620"}],"version-history":[{"count":1,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2620\/revisions"}],"predecessor-version":[{"id":7361,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2620\/revisions\/7361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=2620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=2620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=2620"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=2620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}