{"id":2615,"date":"2021-11-04T10:00:00","date_gmt":"2021-11-04T10:00:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/5-takeaways-from-zillows-nightmare\/"},"modified":"2025-03-13T02:39:30","modified_gmt":"2025-03-13T02:39:30","slug":"5-takeaways-from-zillows-nightmare","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/5-takeaways-from-zillows-nightmare\/","title":{"rendered":"5 takeaways from Zillow&#8217;s nightmare"},"content":{"rendered":"\n<p>\u201cLook, similar to other technology companies that have gone before us, we strongly believe in taking big swings and failing fast. We have learned from our experience in Zillow Offers in Q3 and are applying those learnings as we look ahead.\u201d<\/p>\n\n\n\n<p>Those were <strong>Zillow<\/strong> CEO Rich Barton\u2019s closing remarks on Tuesday\u2019s earnings call, after the CEO shockingly announced the <a href=\"https:\/\/preprod.realtrends.com\/blog\/zillow-to-kill-its-ibuying-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">wind down<\/a> of the Zillow Offers iBuying program, plus a pending lay off of 2,000 employees.<\/p>\n\n\n\n<p>Is Zillow a technology company that may yet dominate U.S. real estate? Or is it a 16-year-old business good at aggregating home listings, but bad at developing beyond that? Here are five takeaways from yesterday\u2019s news.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Massive employee turnover.<\/strong><\/li><\/ul>\n\n\n\n<p>A Zillow spokesperson confirmed Wednesday that the company expects to lay off 2,000 employees, or 25% of the 7,999 employees that Zillow reported having as of Sept. 30.<\/p>\n\n\n\n<p>The current number of Zillow staff has, in fact, increased 32% in the last nine months, mostly due to Zillow\u2019s iBuying ramp up, the spokesperson said. Also, iBuying represented 68% of Zillow\u2019s $1.7 billion in quarter three revenue, and, of course, the lion\u2019s share of the company\u2019s expenses and debt (more on Zillow\u2019s borrowing in a sec).<\/p>\n\n\n\n<p>All which raises the question \u2013 Is the 2,000 jobs lost an excessively conservative figure?<\/p>\n\n\n\n<p>Zillow has contended that it will reallocate employees to other divisions, but has not specified what those divisions might be. Barton did allude to a couple of reinvestment strategies on the call, including improving the virtual home shopping experience.<\/p>\n\n\n\n<p>\u201cOne of the big things that we have invested a lot of people and R&amp;D in is making that shopping experience much more immersive 3D, digital floor plans, and giving shoppers a much more realistic sense for what the home is like,\u201d Barton said.<\/p>\n\n\n\n<p>\u00a0\u2026<strong>Article continued on\u00a0<a href=\"https:\/\/preprod.housingwire.com\/articles\/5-takeaways-from-zillows-nightmare\/\" target=\"_blank\" rel=\"noreferrer noopener\">HousingWire.com.<\/a><\/strong><\/p>\n\n\n\n<p><em>This article was originally published by HousingWire. The\u00a0<a href=\"https:\/\/preprod.housingwire.com\/articles\/another-profitable-quarter-for-realogy-but-whats-next\/?__hstc=43385018.f99f4b15e89f6e35f90015cc6dc8c555.1616093368432.1635976145142.1635978429841.18&amp;__hssc=43385018.1.1635978429841&amp;__hsfp=3390846970\" target=\"_blank\" rel=\"noreferrer noopener\">f<\/a><a href=\"https:\/\/preprod.housingwire.com\/articles\/5-takeaways-from-zillows-nightmare\/\" target=\"_blank\" rel=\"noreferrer noopener\">ull article is available on HousingWire.com<\/a>\u00a0for HW+ Members.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Zillow a technology company that may yet dominate U.S. real estate? Or is it a 16-year-old business good at aggregating home listings, but bad at developing beyond that? Here are five takeaways from the Zillow Offers shutdown news.<\/p>\n","protected":false},"author":16592,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[736],"class_list":["post-2615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 takeaways from Zillow&#039;s nightmare - RealTrends - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/04\/5-takeaways-from-zillows-nightmare\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 takeaways from Zillow&#039;s nightmare\" \/>\n<meta property=\"og:description\" content=\"Is Zillow a technology company that may yet dominate U.S. real estate? 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