{"id":2610,"date":"2021-11-09T16:30:00","date_gmt":"2021-11-09T16:30:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/09\/does-your-real-estate-brand-tell-your-story\/"},"modified":"2025-03-13T02:39:30","modified_gmt":"2025-03-13T02:39:30","slug":"does-your-real-estate-brand-tell-your-story","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/09\/does-your-real-estate-brand-tell-your-story\/","title":{"rendered":"Does your real estate brand tell your story?"},"content":{"rendered":"\n<p>Do you ever wonder how some of the biggest names in real estate create such a vast and powerful brand? While there are several factors, my experience working with global brands, including <strong>Sotheby\u2019s International Realty<\/strong>, <strong>BMW<\/strong> or <strong>IBM<\/strong>, has given me valuable insight into what works and what doesn\u2019t.<\/p>\n\n\n\n<p>Consistency is just one key factor that most far-reaching brands have in common, but how does consistency play a role in building a reputable, respectable, and well-known real estate brokerage brand?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-set-the-stage\"><strong>Set the stage <\/strong><\/h4>\n\n\n\n<p>Most powerful brands built a strong foundation and remained true to their identity. So, the question becomes, <a href=\"https:\/\/preprod.realtrends.com\/blog\/are-you-ready-for-a-brand-refresh-advice-from-an-expert\/\" target=\"_blank\" rel=\"noreferrer noopener\">what is your identity<\/a>? First, stick to what makes you different, and don&#8217;t try to be like your competitors. It seems simple, but far too many brokerages focus on their competitors&#8217; strengths and fall into the trap of trying to replicate them in their own brokerage, and it fails every time. You are unique and it must show in everything you do.<\/p>\n\n\n\n<p>So ask yourself, what makes your brokerage unique? What is something that you can offer or do better than anyone in your market? Finding your differentiation will make you more marketable. If you can differentiate yourself among your competitors, the next step is sticking to your story.<\/p>\n\n\n\n<p>And watch out, if you lean into other features or areas of your business that might seem beneficial to your audience in the short term, you\u2019ll miss out on the long-term benefits of generating a strong brand. Once you start telling your story, you\u2019ll notice how, over time, your brand will start telling your story for you.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Focus on the inside<\/h4>\n\n\n\n<p>Your internal branding strategy must focus on aligning your vision and organizational goal with your agents and staff. Why? Let\u2019s take a look at how powerful the <a href=\"https:\/\/99designs.com\/blog\/logo-branding\/ultimate-guide-to-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">role of branding<\/a> and organizational alignment is within your business.<\/p>\n\n\n\n<p>Have you ever gotten excited about a product or service, and, in the process, things go wrong and your experience deteriorates? Maybe the customer service was below standard, the time it took for you to receive your product or service lagged. Maybe the product was great but everything surrounding the process was sub-par. You might be rightfully disappointed, but what\u2019s worse is that you\u2019re less likely to go with the same brand again or even refer it to others. <\/p>\n\n\n\n<p>It is a brand promise that didn\u2019t deliver, which could have many reasons \u2014 likely internal. It could be poor  communications, undefined service level expectations or underdelivering and overpromising. <\/p>\n\n\n\n<p>Branding within builds culture among your staff and the agents, vendors or partners with whom they interact. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Brand to the outside<\/strong><\/h4>\n\n\n\n<p>Now let\u2019s take a look at how internal branding links to your brokerage\u2019s external environment. To put it simply, it&#8217;s how your brand image is recognized in the market you\u2019re serving. If done right, your external brand strategy is what attracts agents and clients and maintains their loyalty. <\/p>\n\n\n\n<p>The internal branding efforts must align with what your customer expects of your agents and staff, and the delivery of those expectations. When it falls short, you lose agent and client trust. <\/p>\n\n\n\n<p>On the contrary, if you\u2019re onboarding, training and guiding your agents and staff in accordance with your values and goals, you\u2019ll be on the right track to building a strong real estate brand that gives you instant recognition in the marketplace.<\/p>\n\n\n\n<p>All successful and highly recognized real estate brands focus on both the internal and external strategies of branding and the outcomes speak for themselves. Get started today building that for your brokerage and agents. Don&#8217;t just tell your story; live it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You must focus on both your internal and external branding strategies in order to build a powerful real estate brand.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1877],"class_list":["post-2610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Does your real estate brand tell your story? - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"You must focus on both your internal and external branding strategies in order to build a powerful real estate brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/09\/does-your-real-estate-brand-tell-your-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does your real estate brand tell your story?\" \/>\n<meta property=\"og:description\" content=\"You must focus on both your internal and external branding strategies in order to build a powerful real estate brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/09\/does-your-real-estate-brand-tell-your-story\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marion Weiler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marion Weiler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/09\/does-your-real-estate-brand-tell-your-story\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/09\/does-your-real-estate-brand-tell-your-story\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\"},\"headline\":\"Does your real estate brand tell your story?\",\"datePublished\":\"2021-11-09T16:30:00+00:00\",\"dateModified\":\"2025-03-13T02:39:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/09\/does-your-real-estate-brand-tell-your-story\/\"},\"wordCount\":622,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/09\/does-your-real-estate-brand-tell-your-story\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/09\/does-your-real-estate-brand-tell-your-story\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/09\/does-your-real-estate-brand-tell-your-story\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/11\/09\/does-your-real-estate-brand-tell-your-story\/\",\"name\":\"Does your real estate brand tell your story? 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