{"id":2588,"date":"2021-10-25T15:32:38","date_gmt":"2021-10-25T15:32:38","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/10\/25\/why-brokerages-and-mortgage-lenders-are-rushing-into-jvs\/"},"modified":"2025-03-13T02:39:27","modified_gmt":"2025-03-13T02:39:27","slug":"why-brokerages-and-mortgage-lenders-are-rushing-into-jvs","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/10\/25\/why-brokerages-and-mortgage-lenders-are-rushing-into-jvs\/","title":{"rendered":"Why brokerages and mortgage lenders are rushing into JVs"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/HW-balane-LO.png\" alt=\"HW-balane-LO\" class=\"wp-image-326348\"\/><\/figure><\/div>\n\n\n\n<p>The excited and at times nervous first-time homebuyers that James Dunn often represents ask him how that whole process of taking out a mortgage works, and Dunn, a Los Angeles-based real estate agent with <strong>eXp<\/strong>, replies with a few trusted names. \u201cThere are probably three or four people that I work with,\u201d Dunn said. \u201cAnyone that\u2019s a great communicator will get my attention.\u201d<\/p>\n\n\n\n<p>Two hours south in San Diego, clients ask eXp agent Alanna Strei for a mortgage reference. And, after years \u201clooking for the right mortgage partner,\u201d Strei now confidently directs clients to mortgage broker Tim Joy at the <strong>Joy of Lending<\/strong>.<\/p>\n\n\n\n<p>In July, Dunn and Strei\u2019s real estate brokerage eXp declared that it had formed a mortgage partnership, or joint venture, with the mortgage lender, <strong>Kind Lending<\/strong>. Under the business marriage, eXp and Kind Lending each own half of a mortgage company scheduled to launch by the end of the year, titled \u201cSuccess Lending.\u201d<\/p>\n\n\n\n<p>Dunn and Strei are not obliged to refer clients to their employer\u2019s joint venture \u2014 such a requirement would be a violation of federal law.<\/p>\n\n\n\n<p>Strei is aware of the joint venture but sees \u201cno reason to stray\u201d from Joy, \u201cWho I truly feel gets the best for my clients.\u201d<\/p>\n\n\n\n<p>Dunn, meanwhile, is only vaguely familiar with the fledging <a href=\"https:\/\/preprod.realtrends.com\/blog\/thinking-about-a-joint-venture-remember-the-respa-rules\/\" target=\"_blank\" rel=\"noreferrer noopener\">joint venture<\/a>, whose formation was the talk of eXp\u2019s most recent earnings call. \u201cIt has not been discussed among my network,\u201d Dunn said.<\/p>\n\n\n\n<p>Joint ventures are suddenly stitched into the fabric of national brokerages eXp, <strong>Realogy<\/strong>, and <strong>Compass<\/strong> plus several regional outfits. Meanwhile, national mortgage lenders \u2013 most prolifically <strong>Guaranteed Rate<\/strong> and <strong>NewRez<\/strong> \u2013 are methodically trying to capture market share one joint venture at a time.<\/p>\n\n\n\n<p>\u201cEverybody in this industry either has or should have a mortgage business,\u201d said Ryan Schneider, CEO, and president of Realogy during his companies\u2019 latest earnings call.<\/p>\n\n\n\n<p>But the idea of the joint venture collides with the loose, informal networks that color the American housing economy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-new-playbook\"><strong>The new playbook<\/strong><\/h4>\n\n\n\n<p>It was in October of 1992, the month George H.W. Bush, Bill Clinton and Ross Perot convened in the first ever<a href=\"https:\/\/www.youtube.com\/watch?v=jWo88Lr0rzw&amp;t=1983s\" target=\"_blank\" rel=\"noreferrer noopener\"> three-person presidential debate<\/a>, that <a href=\"https:\/\/www.respanews.com\/RN\/RESPATimeline.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Congress passed<\/a>, and Bush signed, an amendment to the 1974 Real Estate Settlement Procedures Act, or RESPA. <strong>&#8230;Article continued on <a href=\"https:\/\/preprod.housingwire.com\/articles\/why-brokerages-and-mortgage-lenders-are-rushing-into-jvs\/#\" target=\"_blank\" rel=\"noreferrer noopener\">HousingWire.com<\/a>.<\/strong><\/p>\n\n\n\n<p><em>This article was originally published by HousingWire. The\u00a0<a href=\"https:\/\/preprod.housingwire.com\/articles\/why-brokerages-and-mortgage-lenders-are-rushing-into-jvs\/#\" target=\"_blank\" rel=\"noreferrer noopener\">full article is available on HousingWire.com<\/a>\u00a0for HW+ Members.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joint ventures are suddenly stitched into the fabric of a handful of national brokerages. But the idea of the joint venture collides with the loose, informal networks that color the American housing economy. HW+ Premium Content<\/p>\n","protected":false},"author":16592,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[736,1672],"class_list":["post-2588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why brokerages and mortgage lenders are rushing into JVs - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Joint ventures are suddenly stitched into the fabric of a handful of national real estate brokerages looking to capture market share.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/10\/25\/why-brokerages-and-mortgage-lenders-are-rushing-into-jvs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why brokerages and mortgage lenders are rushing into JVs\" \/>\n<meta property=\"og:description\" content=\"Joint ventures are suddenly stitched into the fabric of a handful of national real estate brokerages looking to capture market share.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2021\/10\/25\/why-brokerages-and-mortgage-lenders-are-rushing-into-jvs\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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