{"id":2549,"date":"2021-10-07T17:21:55","date_gmt":"2021-10-07T17:21:55","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/10\/07\/avoid-real-estate-brokerage-turnover-with-connectedness\/"},"modified":"2025-03-13T02:39:18","modified_gmt":"2025-03-13T02:39:18","slug":"avoid-real-estate-brokerage-turnover-with-connectedness","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/10\/07\/avoid-real-estate-brokerage-turnover-with-connectedness\/","title":{"rendered":"Avoid real estate brokerage turnover with connectedness"},"content":{"rendered":"\n

Most of us have heard of the \u201cGreat Resignation\u201d occurring in the workplace. In the past six months, more than 15 million U.S. workers have left their jobs. All indications are that this is going to accelerate. McKinsey & Company<\/a> conducted a survey and concluded that 40% more are likely to quit in the next three to six months. Don’t let brokerage turnover impact your business. <\/p>\n\n\n\n

Why are they leaving their jobs? Through McKinsey\u2019s research, they have found these top three factors:<\/p>\n\n\n\n

  1. They don’t feel valued by their organizations<\/li>
  2. They don’t feel valued by their manager<\/li>
  3. They don’t feel a sense of belonging at work<\/li><\/ol>\n\n\n\n

    I\u2019m not surprised with No. 1 or No. 2. Everyone wants to feel valued which increases our self-worth. It’s a key driver in building loyalty, morale and productivity. But a sense of belonging is crucial to our life satisfaction, happiness, mental and physical health. People want that feeling of connectedness<\/a> in the workplace. Isn\u2019t the real estate company environment the ideal place to connect with our peers?<\/p>\n\n\n\n

    Let\u2019s start with the fact that psychologists rank our need to belong on par with our need for love. If it\u2019s that powerful, then look at this definition of belonging at work:<\/p>\n\n\n\n

    1. We are seen<\/strong>\u00a0for our unique contributions<\/li>
    2. We are connected <\/strong>to our coworkers<\/li>
    3. We are supported <\/strong>in our daily work and career growth<\/li>
    4. We are proud <\/strong>of our organization\u2019s values and purpose<\/li><\/ol>\n\n\n\n

      What can the leaders and managers of real estate companies do to foster these feelings? It starts with being responsive, respectful, showing appreciation and providing support.<\/p>\n\n\n\n

      Here\u2019s a set of actions to take which will increase the sense of belonging in your company and decrease brokerage turnover:<\/p>\n\n\n\n

      Feeling welcomed <\/h4>\n\n\n\n

      This begins with having a culture of an inclusive organization. It starts on day one when an agent or employee walks in your door. How are you rolling out the red carpet for them?<\/p>\n\n\n\n

      Feeling Included<\/h4>\n\n\n\n

      It\u2019s important that our ideas and opinions are actively solicited and acted upon so we have the support needed to do our best work. What is your process for engaging feedback and letting people know their ideas and thoughts matter?<\/p>\n\n\n\n

      Feeling connected<\/h4>\n\n\n\n

      The personal connections are about forming the human bonds that signal we\u2019re part of a community. How do we make our company a place where people feel like they fit in? A company where they enjoy being around each other?<\/p>\n\n\n\n

      As leaders of real estate organizations, it\u2019s time to send a clear organizational signal that building a culture of belonging is a priority in your company. This will take effort and needs to be cultivated across the organization.  Having a warm, welcoming and inclusive environment will result in high retention and lead to positive results in your recruiting efforts.<\/p>\n\n\n\n

      Brene Brown, the famous American professor and author wrote, \u201c\u2026belonging is an irreducible need for all people.\u201d Belonging, quite simply, is the language of humanity.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Worried about leadership turnover? Foster a culture of connectedness and belonging to keep leaders engaged in your business.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[450],"class_list":["post-2549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nAvoid real estate brokerage turnover with connectedness - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Worried about brokerage turnover? 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