{"id":2545,"date":"2021-10-05T19:42:11","date_gmt":"2021-10-05T19:42:11","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/10\/05\/warburg-realty-joins-coldwell-banker-fold\/"},"modified":"2025-03-13T02:39:18","modified_gmt":"2025-03-13T02:39:18","slug":"warburg-realty-joins-coldwell-banker-fold","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/10\/05\/warburg-realty-joins-coldwell-banker-fold\/","title":{"rendered":"Warburg Realty joins Coldwell Banker fold"},"content":{"rendered":"\n<p><strong>Realogy<\/strong> announced Tuesday it will acquire <strong>Warburg Realty<\/strong>, one of the oldest and most prominent residential real estate brokerages in New York City and rebrand Warburg under the <strong>Coldwell Banker<\/strong> name.<\/p>\n\n\n\n<p>Corporate affiliation is a decided identity shift for Warburg, a family business started in 1896 whose current CEO is Frederick Warburg Peters. Warburg Realty presently has two brick and mortar offices \u2013 both which will be kept, and 120 affiliated real estate agents, according to the press release announcing the deal.<\/p>\n\n\n\n<p>The deal provides inroads to the <a href=\"https:\/\/preprod.realtrends.com\/blog\/market-leaders\/new-york\/\" target=\"_blank\" rel=\"noreferrer noopener\">New York City luxury market<\/a> for <a href=\"https:\/\/preprod.housingwire.com\/podcast\/ryan-gorman-on-why-real-estate-brokerages-still-matter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coldwell Banker<\/a>, a significant player in west Los Angeles and Aspen, Colorado but a shop with little presence in Manhattan. Coldwell Banker is a subsidiary of <a href=\"https:\/\/preprod.housingwire.com\/articles\/realogy-makes-money-amid-home-sale-boom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Realogy<\/a>, which does have a major Big Apple presence partly through its <strong>Corcoran<\/strong> brand. &nbsp;<\/p>\n\n\n\n<p>\u201cThe new powerhouse Coldwell Banker Warburg will be fully rebranded in January of 2022, following filing with the state,\u201d a press release states.<\/p>\n\n\n\n<p>Messages left Tuesday with Peters were not immediately returned. The CEO has shepherded the brokerage\u2019s growth the past three decades, and he has also been <a href=\"https:\/\/preprod.housingwire.com\/articles\/where-real-estate-agents-fit-into-zillows-grand-vision\/\" target=\"_blank\" rel=\"noreferrer noopener\">an outspoken critic<\/a> of recent market entrants <strong>Zillow<\/strong> and <strong>Compass<\/strong>.<\/p>\n\n\n\n<p>In a statement for the press release, Peters declared, \u201cThroughout my 40-year-career in residential real estate, I have worked to elevate the integrity and professionalism of our industry. Working with the Coldwell Banker brand, I am giving Warburg agents the finest tools to create even more value for our clients and customers.\u201d<\/p>\n\n\n\n<p>A Coldwell Banker spokesperson declined to say how much it cost to acquire Warburg, and the company said it has no immediate plans to launch further luxury-focused subsidiaries.<\/p>\n\n\n\n<p>The press release echoes Peters\u2019 assertion that Coldwell Banker may help Warburg with resources.<\/p>\n\n\n\n<p>\u201cWhile Warburg has maintained a cutting-edge profile and constantly adapted to an ever-changing industry,\u201d the release reads. \u201cThe addition of the Coldwell Banker brand\u2019s cutting-edge suite of marketing, education and state of the art technology will enable the firm to even more effectively spread its wings.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Realogy announced Tuesday it will acquire Warburg Realty, one of the oldest and most prominent residential real estate brokerages in New York City and rebrand Warburg under the Coldwell Banker name.<\/p>\n","protected":false},"author":11941,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[773],"class_list":["post-2545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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