{"id":2533,"date":"2021-09-29T18:46:52","date_gmt":"2021-09-29T18:46:52","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/"},"modified":"2025-03-13T02:39:14","modified_gmt":"2025-03-13T02:39:14","slug":"fathoms-josh-harley-plans-to-dominate-the-national-portal-scene","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/","title":{"rendered":"Fathom&#8217;s Josh Harley plans to dominate the national portal scene"},"content":{"rendered":"\n<p>Today\u2019s RealTrending features an interview with Josh Harley, founder, chairman and CEO of <strong>Fathom Holdings<\/strong>. Harley opens up about the company&#8217;s plans to build an industry-friendly <strong>Zillow<\/strong>, &#8220;without saying their name,&#8221; going public, and how there&#8217;s room at the table for all real estate models.<\/p>\n\n\n\n<div id=\"buzzsprout-player-9281994\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1595341\/9281994-fathom-s-josh-harley-plans-to-dominate-the-national-portal-scene.js?container_id=buzzsprout-player-9281994&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p><em>Here is a small preview of today\u2019s interview with Fathom Holdings&#8217; Josh Harley. The transcript below has been lightly edited for length and clarity:<\/em><\/p>\n\n\n\n<p><strong>Tracey Velt:<\/strong>\u00a0You mentioned that you are building a national real estate portal. Are you competing with Zillow?<\/p>\n\n\n\n<p><strong>Josh Harley:<\/strong> We want to service the whole industry. Fathom&#8217;s technology allows us to do more with less by automating many of the processes. It allows us to operate completely virtually, requires fewer personnel on staff. There are a lot of companies who need what we have to offer. In fact, we already have over 400 brokers paying us for our technology or data. We believe that we can help other brokerages reduce their costs and build more profitable business as well.\u00a0<\/p>\n\n\n\n<p>As you indicated a longterm, we do plan to roll out a <a href=\"https:\/\/www.bloomberg.com\/profile\/person\/21490658\" target=\"_blank\" rel=\"noreferrer noopener\">national search portal<\/a> to generate leads for our agents in the markets that Fathom services, but also to generate leads for other agents in the markets that we&#8217;re not in yet. So we&#8217;re using our data from <strong><a href=\"https:\/\/preprod.realtrends.com\/blog\/fathom-realty-launches-new-hyperlocal-community-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">LiveBy<\/a><\/strong> to compete against those companies that, let&#8217;s be honest, have a long-term goal to put us out of business. If you&#8217;re going to buy leads, buy them from a company who wants to help you stay relevant and not see your demise.\u00a0<\/p>\n\n\n\n<p><em>RealTrending features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s RealTrending features an interview with Josh Harley, founder, chairman and CEO of Fathom Holdings. Harley opens up about the company&#8217;s plans to go head-to-head with Zillow, &#8220;without saying their name,&#8221; going public, and how there&#8217;s room at the table for all real estate models.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-2533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fathom&#039;s Josh Harley plans to dominate the national portal scene - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Josh Harley of Fathom Holdings opens up about the company&#039;s plans to go head-to-head with Zillow, &quot;without saying their name,&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fathom&#039;s Josh Harley plans to dominate the national portal scene\" \/>\n<meta property=\"og:description\" content=\"Josh Harley of Fathom Holdings opens up about the company&#039;s plans to go head-to-head with Zillow, &quot;without saying their name,&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tracey Velt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey Velt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\"},\"headline\":\"Fathom&#8217;s Josh Harley plans to dominate the national portal scene\",\"datePublished\":\"2021-09-29T18:46:52+00:00\",\"dateModified\":\"2025-03-13T02:39:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/\"},\"wordCount\":322,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/\",\"name\":\"Fathom's Josh Harley plans to dominate the national portal scene - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2021-09-29T18:46:52+00:00\",\"dateModified\":\"2025-03-13T02:39:14+00:00\",\"description\":\"Josh Harley of Fathom Holdings opens up about the company's plans to go head-to-head with Zillow, \\\"without saying their name,\\\"\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#primaryimage\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/preprod.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fathom&#8217;s Josh Harley plans to dominate the national portal scene\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\",\"name\":\"Tracey Velt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"caption\":\"Tracey Velt\"},\"description\":\"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/traceyvelt\/\",\"https:\/\/x.com\/traceyveltFL\"],\"url\":\"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fathom's Josh Harley plans to dominate the national portal scene - RealTrends - Blog","description":"Josh Harley of Fathom Holdings opens up about the company's plans to go head-to-head with Zillow, \"without saying their name,\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/","og_locale":"en_US","og_type":"article","og_title":"Fathom's Josh Harley plans to dominate the national portal scene","og_description":"Josh Harley of Fathom Holdings opens up about the company's plans to go head-to-head with Zillow, \"without saying their name,\"","og_url":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Tracey Velt","twitter_card":"summary_large_image","twitter_creator":"@traceyveltFL","twitter_misc":{"Written by":"Tracey Velt","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#article","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/"},"author":{"name":"Tracey Velt","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d"},"headline":"Fathom&#8217;s Josh Harley plans to dominate the national portal scene","datePublished":"2021-09-29T18:46:52+00:00","dateModified":"2025-03-13T02:39:14+00:00","mainEntityOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/"},"wordCount":322,"commentCount":0,"publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/","url":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/","name":"Fathom's Josh Harley plans to dominate the national portal scene - RealTrends - Blog","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#primaryimage"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2021-09-29T18:46:52+00:00","dateModified":"2025-03-13T02:39:14+00:00","description":"Josh Harley of Fathom Holdings opens up about the company's plans to go head-to-head with Zillow, \"without saying their name,\"","breadcrumb":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#primaryimage","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/29\/fathoms-josh-harley-plans-to-dominate-the-national-portal-scene\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/preprod.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Fathom&#8217;s Josh Harley plans to dominate the national portal scene"}]},{"@type":"WebSite","@id":"https:\/\/preprod.realtrends.com\/blog\/#website","url":"https:\/\/preprod.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/preprod.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/preprod.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d","name":"Tracey Velt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0","url":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","caption":"Tracey Velt"},"description":"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.","sameAs":["https:\/\/www.linkedin.com\/in\/traceyvelt\/","https:\/\/x.com\/traceyveltFL"],"url":"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/"}]}},"jetpack_featured_media_url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/15802"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=2533"}],"version-history":[{"count":1,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2533\/revisions"}],"predecessor-version":[{"id":7279,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2533\/revisions\/7279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=2533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=2533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=2533"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=2533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}