{"id":2501,"date":"2021-09-17T14:52:06","date_gmt":"2021-09-17T14:52:06","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/17\/power-your-flywheel-to-sharpen-your-brokerage-strategy\/"},"modified":"2025-03-13T02:39:08","modified_gmt":"2025-03-13T02:39:08","slug":"power-your-flywheel-to-sharpen-your-brokerage-strategy","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/17\/power-your-flywheel-to-sharpen-your-brokerage-strategy\/","title":{"rendered":"Power your flywheel to sharpen your brokerage strategy"},"content":{"rendered":"\n

Is it time to look at your strategy and think about how to compete and win in this new age of real estate?<\/p>\n\n\n\n

In his iconic business strategy book,\u00a0Good to Great<\/em>,<\/a> Jim Collins shares what he calls the \u201cflywheel effect\u201d \u2014 a transformational phenomenon that he observed in some of the world\u2019s most successful companies.\u00a0\u00a0<\/p>\n\n\n\n

It\u2019s not about a single big idea or innovation, nor one groundbreaking marketing campaign or lucky moment. Instead, it\u2019s a gradual, focused progression \u2014 much like pushing a massive flywheel forward, turn by turn, accelerating momentum until it reaches a breakthrough point. <\/p>\n\n\n\n

The key to understanding your company\u2019s flywheel (or as an individual agent) is to identify your four to six key business drivers and map how they work in a continuous cycle, influencing every decision, and building momentum based on each success. <\/p>\n\n\n\n

Amazon<\/strong> provides the perfect flywheel<\/a> example. Collins worked with Jeff Bezos, Amazon\u2019s founder, in the months prior to the publication of\u00a0Good to Great<\/em>. He outlined their cycle like this: lower prices and more offerings lead to increased customer visits. More customers lead to increased sales which attracts even more third-party sellers. Then, this added income stream allows Amazon to innovate and boost efficiencies through more fulfillment centers and technology. Thus, they can grow their revenues per fixed costs. And this allows them to offer even lower prices and more products and the cycle begins again. <\/p>\n\n\n\n

\"Jim
Amazon Flywheel<\/figcaption><\/figure>\n\n\n\n

What powers your flywheel? What are the key drivers that propel your real estate business? Collins suggests a five-step process for defining it.<\/p>\n\n\n\n

  1. Create a list of replicable successes your business has achieved.<\/li>
  2. Compile a list of failures and disappointments, including new initiatives that fell flat or performed far below expectations.<\/li>
  3. Compare the successes and failures and consider what they tell you about possible components.<\/li>
  4. Using the 4-6 identified components, sketch the flywheel. Where does it start? What comes next? How does it circle back to the beginning?\u00a0<\/li>
  5. Test the flywheel against your list of successes and failures. Tweak until you can explain your biggest replicable successes as an outcome directly arising from your flywheel. Similarly, look at your failures and determine what elements of the flywheel were missing.\u00a0\u00a0<\/li><\/ol>\n\n\n\n

    Once you get the flywheel right, then keep asking the question, \u201cWhat can we do better to accelerate momentum?\u201d You know you\u2019re there when you say, \u201cWe almost can’t help what’s happening!\u201d\u00a0The right agents, buyers and sellers will keep coming, and you\u2019ll have discovered your unbeatable strategy.<\/p>\n\n\n\n

    Jim Collins\u2019 final advice is \u201cwhen you reach 100 turns on a flywheel, go for a 1,000 turns, then 10,000 , then 1 million, then 10 million, and keep going. Apply your creativity and discipline to each and every turn with as much intensity as when you cranked out your first turns on the flywheel, nonstop, relentlessly, ever building momentum.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

    Jim Collins created the \u201cflywheel effect\u201d \u2014 find out how you can transform your real estate brokerage with these principles.\u00a0\u00a0<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[450],"class_list":["post-2501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nPower your flywheel to sharpen your brokerage strategy - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Jim Collins created the \u201cflywheel effect\u201d \u2014 find out how you can transform your real estate brokerage with these principles.\u00a0\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/17\/power-your-flywheel-to-sharpen-your-brokerage-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Power your flywheel to sharpen your brokerage strategy\" \/>\n<meta property=\"og:description\" content=\"Jim Collins created the \u201cflywheel effect\u201d \u2014 find out how you can transform your real estate brokerage with these principles.\u00a0\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2021\/09\/17\/power-your-flywheel-to-sharpen-your-brokerage-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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