{"id":2409,"date":"2021-08-06T14:36:01","date_gmt":"2021-08-06T14:36:01","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/08\/06\/zillow-earns-profit-no-thanks-to-ibuying\/"},"modified":"2025-03-13T02:38:51","modified_gmt":"2025-03-13T02:38:51","slug":"zillow-earns-profit-no-thanks-to-ibuying","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/08\/06\/zillow-earns-profit-no-thanks-to-ibuying\/","title":{"rendered":"Zillow earns profit, no thanks to iBuying"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/Rih-Barton-HW.jpg\" alt=\"Rich Barton - HW+\" class=\"wp-image-297256\"\/><figcaption>Zillow CEO Rich Barton<\/figcaption><\/figure>\n\n\n\n<p>New quarter, same story. <strong>Zillow<\/strong> makes money through agents advertising on its website. It loses money via buying <a href=\"https:\/\/preprod.realtrends.com\/blog\/zillow-announces-plans-to-expand-its-ibuyer-program-in-six-new-markets\/\">homes for cash<\/a> and then reselling them.<\/p>\n\n\n\n<p>Add it up and the Seattle listings-and-iBuying giant on Wednesday reported $9.6 million in net income for the second quarter of 2021, and $1.3 billion in revenue.<\/p>\n\n\n\n<p>The figures compare favorably to the second quarter 2020 \u2013 Zillow posted an $84 million net loss and $768 million in revenue back then \u2013 but April through June of 2020 marked the housing market\u2019s COVID-induced nadir.<\/p>\n\n\n\n<p>By contrast, Zillow posted $52 million in net income for the first quarter, and $1.2 billion in revenue in the first quarter of 2021. Zillow sold 2,086 homes through Zillow Offers (Zillow&#8217;s iBuying business) in the second quarter. The instant homebuying program netted 1,975 sales in the first quarter.<\/p>\n\n\n\n<p>Zillow\u2019s steady, if unspectacular bottom-line contrasts with the <a href=\"https:\/\/preprod.housingwire.com\/articles\/where-real-estate-agents-fit-into-zillows-grand-vision\/\" target=\"_blank\" rel=\"noreferrer noopener\">company\u2019s enviable popularity and stated ambitions<\/a>. Zillow\u2019s filing with the <strong>Securities and Exchange Commission <\/strong>reported 228 million unique monthly visitors to its U.S. home listings site. The company also reported having 6,420 full-time employees as of June 30, which is a 14% surge in employee headcount within the last six months.<\/p>\n\n\n\n<p>During <a href=\"https:\/\/investors.zillowgroup.com\/investors\/news-and-events\/news\/news-details\/2021\/Zillow-Group-Reports-Second-Quarter-2021-Financial-Results\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Wednesday\u2019s earnings call<\/a>, Zillow CEO Rich Barton made mention of the company\u2019s investment in \u201cresearch and development\u201d and said that employees are drawn to Zillow\u2019s new \u201ccloud-based\u201d headquarters.<\/p>\n\n\n\n<p>Barton said it was nothing less than a historic time for the <a href=\"https:\/\/preprod.housingwire.com\/articles\/this-is-not-2008-all-over-again-for-the-housing-market\/\">housing market<\/a>. There is a \u201cgreat reshuffling\u201d with many people\u2019s homes no longer being tethered to their company office, millennials keep entering the homebuying market, and there\u2019s <a href=\"https:\/\/preprod.housingwire.com\/category\/mortgage\/mortgage-rates\/\">persistently low mortgage interest rates<\/a>&#8230;..  <em>(article continues on\u00a0<a href=\"https:\/\/preprod.housingwire.com\/articles\/zillow-earns-profit-no-thanks-to-ibuying\/\">HousingWire.com<\/a><\/em>)<\/p>\n\n\n\n<p><em>This article was originally published by HousingWire. The&nbsp;<a href=\"https:\/\/preprod.housingwire.com\/articles\/exp-ceo-loves-glenn-stearns-star-power\/#\">full article is available on HousingWire.com<\/a>&nbsp;for HW+ Members.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-housingwire wp-block-embed-housingwire\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"nay7A17IaD\"><a href=\"https:\/\/preprod.housingwire.com\/articles\/zillow-earns-profit-no-thanks-to-ibuying\/\">Zillow earns profit, no thanks to iBuying<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Zillow earns profit, no thanks to iBuying&#8221; &#8212; HousingWire\" src=\"https:\/\/preprod.housingwire.com\/articles\/zillow-earns-profit-no-thanks-to-ibuying\/embed\/#?secret=j1BPuXF4Z4#?secret=nay7A17IaD\" data-secret=\"nay7A17IaD\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>New quarter, same story. Zillow makes money through agents advertising on its website. It loses money via buying homes for cash and then reselling them. HW+ Premium Content<\/p>\n","protected":false},"author":16592,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[736],"class_list":["post-2409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zillow earns profit, no thanks to iBuying - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Zillow makes money through agents advertising on its website. It loses money via iBuying business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/08\/06\/zillow-earns-profit-no-thanks-to-ibuying\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zillow earns profit, no thanks to iBuying\" \/>\n<meta property=\"og:description\" content=\"Zillow makes money through agents advertising on its website. 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