{"id":2341,"date":"2021-07-12T18:11:13","date_gmt":"2021-07-12T18:11:13","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/07\/12\/low-cost-online-brokerage-archetape-acquires-pinnacle-realty-advisors-broker-breakup\/"},"modified":"2025-03-13T02:38:12","modified_gmt":"2025-03-13T02:38:12","slug":"low-cost-online-brokerage-archetape-acquires-pinnacle-realty-advisors-broker-breakup","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/07\/12\/low-cost-online-brokerage-archetape-acquires-pinnacle-realty-advisors-broker-breakup\/","title":{"rendered":"Low cost, online brokerage Archetape acquires Pinnacle Realty Advisors, Broker Breakup"},"content":{"rendered":"\n<p>Texas-based cloud-based brokerage firm <strong>Archetape<\/strong> acquires competitor <strong>Pinnacle Realty<\/strong> and white-label brokerage product <strong>Broker Breakup<\/strong>.<\/p>\n\n\n\n<p>Founded in 2020, <strong>Archetape<\/strong> is a transaction fee, low-cost brokerage model founded by Sam Sawyer, a former <strong>National Association of Realtors<\/strong> 30 Under 30 Real Estate Professionals. <\/p>\n\n\n\n<p>With this acquisition, Archetape\u2019s new suite of companies give real estate agents options to fit their needs; whether they prefer a full-service, cloud-based brokerage experience under the Archetape, launched in 2020, and <strong>Pinnacle Realty Advisors<\/strong> brands, or a white label brokerage product with <strong>Broker Breakup<\/strong>. <\/p>\n\n\n\n<p><strong>Archetape<\/strong> operates in Texas and Louisiana. <\/p>\n\n\n\n<p>Pinnacle Realty Advisors, a full-service, cloud-based brokerage operating in Texas and Broker Breakup founder, Brent Porter, will join Archetape as Chief Broker Officer and continue to run daily operations at Pinnacle Realty Advisors as President. <strong><a href=\"http:\/\/www.brokerbreakup.com\" target=\"_blank\" rel=\"noreferrer noopener\">Broker Breakup<\/a><\/strong> is a \u201cbuild your own brokerage\u201d product that empowers any residential or commercial agent to launch their own brokerage company in Texas. Broker Breakup also provides product solutions for proptech companies on their platform. <\/p>\n\n\n\n<p>\u201cI am beyond excited to join forces with Sam and the team at Archetape to supercharge our shared vision of building a brokerage firm for today\u2019s world,\u201d says&nbsp;<strong>Porter<\/strong>. \u201cWe collectively believe in placing the agent above everything we do and constantly work to find ways to empower our agents to make more money while delivering a best-in-class service.\u201d<\/p>\n\n\n\n<p>\u201cEverything we do is in the name of making our agents happier. We believe this simple, yet powerful idea has the potential to revolutionize the entire real estate brokerage industry,\u201d states\u00a0<strong>Archetape<\/strong>\u00a0<strong>Founder and CEO Sam Sawyer.<\/strong>\u00a0\u201cWe are building the brokerage company of the future with our suite of product offerings. We are not simply adjusting the same outdated business model that dominates the industry today, rather, with Archetape we are rebuilding the entire process from the ground up. We prioritize agent happiness as our North Star metric, and we are fired up about the opportunity ahead of us.\u201d<\/p>\n\n\n\n<p>Like many of today&#8217;s low-fee brokerages, Archetape offers modern technology tools, and a 100% commission model. <\/p>\n\n\n\n<p>Mucker Capital, a leading Los Angeles-based seed stage venture firm, participated in Archetape\u2019s most recent fundraising round. Mucker has made other investments in the proptech industry, investing in technologically innovative products and progressive real estate business models such as Modus Title, Doorvest, Blueprint Title, LeaseLock, and Service Titan among others.<\/p>\n\n\n\n<p>\u201cArchetape is rapidly executing on its vision to turn the traditional real estate brokerage model on its head. By combining an innovative cost structure with simple software tools, agents are empowered to earn more and increase their operational efficiency,\u201d said&nbsp;<strong>Erik Rannala, Archetape investor and Founder at Mucker Capital<\/strong>. \u201cSam is a fantastic founder with deep industry knowledge and we are excited to support Archetape as they continue building a company that is redefining the real estate brokerage space.\u201d<\/p>\n\n\n\n<p>Archetape\u2019s family of companies is currently licensed and accepting agents in Texas and Louisiana with additional states to be announced this year. The company is headquartered in Dallas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Texas-based cloud-based brokerage firm Archetape acquires competitor Pinnacle Realty and white-label brokerage product Broker Breakup.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-2341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Low cost, online brokerage Archetape acquires Pinnacle Realty Advisors, Broker Breakup - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Texas-based cloud-based brokerage firm Archetape acquires competitor Pinnacle Realty and white-label brokerage product Broker Breakup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/07\/12\/low-cost-online-brokerage-archetape-acquires-pinnacle-realty-advisors-broker-breakup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Low cost, online brokerage Archetape acquires Pinnacle Realty Advisors, Broker Breakup\" \/>\n<meta property=\"og:description\" content=\"Texas-based cloud-based brokerage firm Archetape acquires competitor Pinnacle Realty and white-label brokerage product Broker Breakup.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2021\/07\/12\/low-cost-online-brokerage-archetape-acquires-pinnacle-realty-advisors-broker-breakup\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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