{"id":2336,"date":"2021-07-09T14:04:13","date_gmt":"2021-07-09T14:04:13","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/07\/09\/exploring-innovative-single-agent-business-models\/"},"modified":"2025-03-13T02:38:09","modified_gmt":"2025-03-13T02:38:09","slug":"exploring-innovative-single-agent-business-models","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/07\/09\/exploring-innovative-single-agent-business-models\/","title":{"rendered":"Exploring innovative single-agent business models"},"content":{"rendered":"\n

The Thousand rankings are in and these three real estate professionals buck the norm with innovative single-agent business models. Spoiler alert: They’re controversial, but it pays to know your competition.<\/em><\/p>\n\n\n\n

Uber and Lyft challenged the traditional business model of taxis. Airbnb and Vrbo took on the traditional business model of hotels. Of course, residential real estate also is home to tradition-bending business models like Homesnap, Orchard, Redfin and Zillow.<\/p>\n\n\n\n

Innovation doesn\u2019t just happen among the brand-name players in residential real estate, though. But, these single-agent business models, despite being controversial, have done just that. Ben Caballero of HomesUSA.com<\/a>, Ralph Harvey of ListWithFreedom.com<\/a> and Jason Saphire of EntryOnly.com<\/a> have achieved success in both sales volume and transaction sides by operating single-agent business models that depart from the norm. All three men rank highly on RealTrends\u2019 latest The Thousand list.<\/p>\n\n\n\n

So, what makes Caballero, Harvey and Saphire highly successful? You can chalk it up to a combination of ingenuity, technology and determination.<\/p>\n\n\n\n

Ben Caballero, founder and CEO of Dallas-based HomesUSA.com, No. 1 in sales volume and transaction sides<\/a><\/strong><\/h4>\n\n\n\n

Ben Caballero<\/a> opens the door for high-volume homebuilders to sell their homes.<\/p>\n\n\n\n

In business since 2007, HomesUSA.com handles new-home sale listings for dozens of builders throughout Texas so builders can avoid the day-to-day tasks associated with the Multiple Listing Service (MLS) \u2014 changing construction dates, updating photos, monitoring days on market and so forth.<\/p>\n\n\n\n

\u201cWhat we do is we make it very easy for them to initiate a request for a new listing or change an existing listing,\u201d he says.<\/p>\n\n\n\n

When it comes to those listings, HomesUSA.com focuses on both speed and accuracy, Caballero says, and on keeping builders informed. Every Friday, HomesUSA.com provides its homebuilder clients a rundown of all their homes in the MLS grouped by subdivision, complete with information such as commission rates and the sale status of each home.<\/p>\n\n\n\n

Sixteen IT and data professionals work on the platform, along with Cabellero and several marketing folks. All sales run through Cabellero.<\/p>\n\n\n\n

\u201cBuilders\u2019 core competency is building homes, and a lot of them, all they know about the MLS is that they think they should have their homes in MLS,\u201d Caballero says. \u201cWe have builders that say they don\u2019t know what they would do without us. They’ve embraced us and made us part of their operation.\u201d<\/p>\n\n\n\n

It\u2019s a business model that clearly produces results. Caballero racked up nearly $2.47 billion in sales (breaking his own world record) and 6,438 transactions in 2020. HomesUSA.com collects a flat fee for each listing.<\/p>\n\n\n\n

That\u2019s an eye-popping accomplishment, to be sure. Yet Caballero isn\u2019t satisfied with maintaining the status quo. For example, HomesUSA.com strives to accommodate builders\u2019 requests to tweak the platform, he says, enabling builders to fine-tune their marketing efforts and budgets.<\/p>\n\n\n\n

Budgetwise, Caballero believes HomesUSA.com, one of several single-agent business models in the rankings, represents a solid investment. According to research conducted by WAV Group<\/a>, HomesUSA.com saved its builder clients in the Dallas-Fort Worth market an average of $776 in commission per listing from 2017 to 2019. For the three-year period, those savings exceeded $8.2 million.<\/p>\n\n\n\n

\u201cIn Texas, new homes are selling faster than ever, average prices are setting new records, and new homes are at or above their asking prices,\u201d Caballero said in a June news release<\/a>. \u201cThis is a builder\u2019s market, and builders are working harder and faster than ever to bring new inventory onto the market to help meet demand.\u201d<\/p>\n\n\n\n

You can bet that HomesUSA.com (soon to be rebranded as BuilderForce) will be working harder and faster to help bring that inventory to market.<\/p>\n\n\n\n

Ralph Harvey, president and CEO of Boynton Beach, Florida-based ListWithFreedom.com, No. 3 in sales volume and No. 2 in transaction sides<\/a><\/strong><\/h4>\n\n\n\n

Ralph Harvey believes that as tech-equipped real estate consumers grow more savvy, they\u2019re increasingly less willing to pay high commissions to sell their homes. That\u2019s why ListWithFreedom.com offers flat-fee MLS listings to home sellers in 28 states and the District of Columbia.<\/p>\n\n\n\n

\u201cWe think that the sellers see a value in Realtors,\u201d Harvey says, \u201cbut they don\u2019t see the value being 5% to 6%.\u201d<\/p>\n\n\n\n

Harvey asserts that consumers view full-service agents \u201cas being grossly overpaid for the service that they\u2019re providing. They\u2019ll tell you their opinion is that a Realtor goes out, takes the listing, goes back to the office, puts it in MLS, goes to Starbucks and waits for somebody to call.\u201d<\/p>\n\n\n\n

ListWithFreedom.com supplies four tiers of service, ranging from the $89 basic listing package to the $295 super-premium package, with a variety of add-ons available at an extra cost. That potentially saves the seller tens of thousands of dollars in commission that would typically go to the seller\u2019s agent, Harvey says. If a ListWithFreedom.com listing leads to a sale, the seller pays commission only to the buyer\u2019s agent.<\/p>\n\n\n\n

Last year, Harvey amassed nearly $590.4 million in sales volume and 1,794 transactions.<\/p>\n\n\n\n

ListWithFreedom\u2019s service covers just the MLS listings. Sellers are responsible for tasks such as open houses, showings and contract negotiations. They aren\u2019t entirely alone in the process, though. Sellers can interact with ListWithFreedom\u2019s team by phone, email or chat, or through the website.<\/p>\n\n\n\n

ListWithFreedom.com\u2019s phone system links to its software system so that when a client calls the company, the software recognizes their phone number and automatically pulls up the client\u2019s file.<\/p>\n\n\n\n

\u201cWe are a technology company working in the real estate space. So it\u2019s all technology-driven, and it allows us to work at a very high volume,\u201d Harvey says.<\/p>\n\n\n\n

ListWithFreedom.com couples that technology with what Harvey calls \u201coutstanding\u201d customer service. <\/p>\n\n\n\n

\u201cBecause of the system we built and the multiple ways that consumers can [reach] us, we\u2019re able to interact with them 16 hours a day, seven days a week,\u201d Harvey says.<\/p>\n\n\n\n

Harvey says he and Jim Tyminski, founder, COO and CTO<\/a>, regularly hash ways to streamline and improve internal and external processes. One of those ways: All documents are now handled electronically \u2014 no more emailing, scanning or faxing.<\/p>\n\n\n\n

Harvey believes ListWithFreedom.com\u2019s technology-fueled approach will grow as more and more clients share stories of their success.<\/p>\n\n\n\n

\u201cWe\u2019re the oddballs, if you will, in the marketplace. We\u2019re still not very widely known out there,\u201d Harvey says. \u201cWe still haven\u2019t deeply penetrated the market.\u201d<\/p>\n\n\n\n

ListWithFreedom.com is setting out to change that, though. The company is recruiting brokers in states where it\u2019s currently not doing business, such as Texas. \u201cWe want to keep expanding into more states,\u201d Harvey says.<\/p>\n\n\n\n

Jason Saphire, founder of Sharon, Massachusetts-based EntryOnly.com, No. 19 in sales volume and No. 4 in transaction sides<\/a><\/strong><\/h4>\n\n\n\n

A residential real estate broker once threatened Jason Saphire\u2019s life. Saphire has had anonymous complaints filed against him with regulatory agencies. In emails and voicemails, he\u2019s been called a \u201cscumbag\u201d and a \u201cterrible person.\u201d And he\u2019s been accused of \u201csingle-handedly ruining the real estate industry.\u201d<\/p>\n\n\n\n

But Saphire \u2014 who says the \u201cscumbag\u201d backlash has faded as his business has gotten traction \u2014 is a singular force in offering flat-fee MLS services in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. EntryOnly.com has listed more than $3.5 billion in real estate since 2006 and holds the biggest market share among flat-fee brokerage services in New England.<\/p>\n\n\n\n

Saphire says EntryOnly.com has saved sellers more than $70 million in commission in its 15-year history.<\/p>\n\n\n\n

EntryOnly.com lists homes for sale on the MLS for a flat fee as low as $399, with a seller paying commission only to the buyer\u2019s agent. A seller can go with the most basic package, which puts showings, open houses, contract negotiations and other duties in the seller\u2019s hands. However, EntryOnly.com does offer higher-level services, such as contract reviews and negotiation coaching. The premium packages cost $699 and $999.<\/p>\n\n\n\n

It\u2019s a lucrative business for Saphire. Last year, he notched sales volume of more than $318 million through 677 transactions. About one-fourth of his business comes from builders, investors and flippers. He gains most of his customers through word-of-mouth marketing, including referrals from real estate agents.<\/p>\n\n\n\n

And Saphire accomplishes all of this chiefly through automation, with sellers able to conduct much of their business via a self-service platform. However, he notes that EntryOnly.com\u2019s services incorporate a \u201chuman touch.\u201d For instance, Saphire constantly checks email throughout the day and aims to deliver same-day responses. Saphire, his part-time administrative assistant, a few freelance web developers and an around-the-clock receptionist service are essentially the only humans behind the company.<\/p>\n\n\n\n

\u201cWith my listing platform that\u2019s built now, I could probably do 2,000 listings a year and still have the same exact staff,\u201d he says.<\/p>\n\n\n\n

Harvey maintains that his technology-dependent, user-friendly platform not only benefits sellers, but it creates opportunities for buyer\u2019s agents to earn money. If he didn\u2019t generate MLS listings for sellers, Harvey says that \u201ca lot of these people would not list on the MLS, because they just can\u2019t afford to pay the commission, or they\u2019ve had bad experiences with real estate agents and they just don\u2019t want to do it.\u201d<\/p>\n\n\n\n

Controversial? Yes, but these single-agent business models serve as examples of the opportunities out there for real estate agents and brokers. <\/p>\n","protected":false},"excerpt":{"rendered":"

The Thousand rankings are in and these three real estate professionals buck the norm with innovative single-agent business models.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1148],"class_list":["post-2336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nExploring innovative single-agent business models - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"The Thousand rankings are in and these three real estate professionals buck the norm with innovative single-agent business models.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/07\/09\/exploring-innovative-single-agent-business-models\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exploring innovative single-agent business models\" \/>\n<meta property=\"og:description\" content=\"The Thousand rankings are in and these three real estate professionals buck the norm with innovative single-agent business models.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2021\/07\/09\/exploring-innovative-single-agent-business-models\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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