{"id":2283,"date":"2021-06-08T15:49:38","date_gmt":"2021-06-08T15:49:38","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/06\/08\/how-this-compass-broker-built-a-private-client-network-across-u-s-luxury-markets\/"},"modified":"2025-03-13T02:37:48","modified_gmt":"2025-03-13T02:37:48","slug":"how-this-compass-broker-built-a-private-client-network-across-u-s-luxury-markets","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/06\/08\/how-this-compass-broker-built-a-private-client-network-across-u-s-luxury-markets\/","title":{"rendered":"How this Compass broker built a private client network across U.S. luxury markets"},"content":{"rendered":"\n

Kevin Sneddon wasn\u2019t satisfied with building his luxury real estate brand in just two markets.\u00a0So, he started Private Client Network, a nationwide referral network through Compass with top-producing real estate professionals in 40-plus U.S. markets.\u00a0<\/p>\n\n\n\n

\u201cOur average partner leads a team that does about $84 million in sales last year,\u201d says Sneddon<\/a>, founder and managing partner of The Private Client Team @ Compass. \u201cCollectively, we did about $3 billion in sales volume last year across our network.\u201d<\/p>\n\n\n\n

Sneddon says the client referral network is an ideal arrangement for serving affluent clients with multiple homes in places like Greenwich, Connecticut, Las Vegas, Aspen, or Palm Beach, Florida.<\/p>\n\n\n\n

\u201cWhether you’re a CEO, athlete, tech executive, or hedge fund manager, you expect a higher level of service from professionals who have up-to-date knowledge of their luxury markets<\/a>,\u201d he says.<\/p>\n\n\n\n

Building the network<\/h4>\n\n\n\n

Sneddon entered the real estate field in 2002 after working in corporate financial services. He launched his boutique brokerage, Project Real Estate, catering to investors and developers.<\/p>\n\n\n\n

\u201cBased on my Wall Street connections, financial services background and focus on data analytics, my real estate business morphed into a private banking, wealth management model serving luxury residential clients,\u201d he says.<\/p>\n\n\n\n

Leading his own team, Sneddon began selling multi-million properties in New York City and the Hamptons, while traveling with his clients to their other luxury homes around the country. In 2013, he changed his branding to Private Client Realty, as an upscale residential brokerage and consulting firm serving the \u201cglobal elite.\u201d<\/p>\n\n\n\n

When Compass opened an office in Greenwich, Connecticut three years ago, Sneddon decided to bring his brand into the company, focus Private Client Realty on the New York and Greenwich, CT markets, and use Compass\u2019 platform to scale his operations as the Private Client Network.<\/p>\n\n\n\n

\u201cSince most of my clients own three to five homes, they’re always asking me, ‘Can you sell my house in the Caribbean? Can you help me buy a house in Beverly Hills?\u2019\u201d Sneddon says.<\/p>\n\n\n\n

Alliances with top producers<\/h4>\n\n\n\n

Rather than referring clients to less experienced agents in other markets, Sneddon decided to ally with top producers with deep experience and a strong sphere of influence.  \u201cCompass is a perfect platform to connect with them, because we’re all the same company,\u201d he says.  \u201cWe all use our best efforts to send referrals to our colleagues, and the client really feels that. It\u2019s much better than trying to strike up a relationship with a broker you don\u2019t know.\u201d<\/p>\n\n\n\n

In March 2018, Sneddon launched the new network in New York, Greenwich, Los Angeles, and several Florida markets. Now there are approximately 40 partners in the network, all under the same brand. \u201cWe run Private Client Network like a business with a director of operations, a custom website and collaborative multi-market advertising,\u201d he says. \u201cWhile we operate like a team, we all have separate businesses and marketing budgets.\u201d<\/p>\n\n\n\n

To deliver seamless service to clients, the network partners meet every month, discuss market trends and share best practices,\u201d Sneddon says. \u201cThat collaboration is one of the things that make our referral network unique in today\u2019s market.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Kevin Sneddon wasn\u2019t satisfied with building his luxury real estate brand in just two markets. 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