{"id":2259,"date":"2021-05-25T15:13:53","date_gmt":"2021-05-25T15:13:53","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/05\/25\/a-new-way-for-brokerages-to-compete-in-the-ibuyer-arena\/"},"modified":"2025-03-13T02:37:42","modified_gmt":"2025-03-13T02:37:42","slug":"a-new-way-for-brokerages-to-compete-in-the-ibuyer-arena","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/05\/25\/a-new-way-for-brokerages-to-compete-in-the-ibuyer-arena\/","title":{"rendered":"A new way for brokerages to compete in the iBuyer arena"},"content":{"rendered":"\n

Aaron Starck is helping his agents compete in the iBuyer arena<\/a> by offering a broker-oriented program called QuickBuy. \u201cOur firm belief is that keeping the agent\/client relationship at the center of the transaction puts the consumer’s interests in the best possible position,\u201d says Starck, president, Berkshire Hathaway Starck Real Estate in Palatine, Illinois. \u201cOur brokers and agents were excited about the initial rollout. While COVID cooled the momentum a bit, we recently reintroduced the program to great enthusiasm.\u201d<\/p>\n\n\n\n

QuickBuy is a business-to-business solution designed to keep the brokerage and the agent front in center in servicing the customer leads, according to Daniel Amdur, CEO, Moving Station<\/a>, the Chicago company, which launched the iBuyer option in 2019. \u201cOur goal is to enable the trusted agent to offer home sale choices to meet the family\u2019s home sale needs,\u201d says Amdur.<\/p>\n\n\n\n

Along with presenting a QuickBuy option, agents can explain why they are the best choice to market the property traditionally.\u00a0Though only 8% of sellers will take an iBuy offer, a significant majority will explore the simple, convenient, and certain solution\u00a0first\u00a0if available, according to Amdur.\u00a0<\/p>\n\n\n\n

Steve Murray, senior advisor, RealTrends, calls QuickBuy a \u201csimple solution\u201d for a privately owned brokerage and its agents to compete with the larger players in the iBuyer market, such as Zillow, Redfin, Offer Pad and Open Door. <\/p>\n\n\n\n

\u201cThis service makes regional brokers and their agents more competitive in the iBuyer arena, while providing a terrific option for sellers,\u201d Murray says. \u201cIt can be used as a lead generation device, or as another tool for an agent\u2019s competitive tool kit.  It allows a brokerage firm to private label the service, and doesn’t require the firm to risk its own capital either.\u201d<\/p>\n\n\n\n

Starck expects the QuickBuy option to remain popular with sellers regardless of local market conditions. \u201cMany consumers are willing to take a small percentage off the price for the sake of speed, certainty, and quick closing,\u201d he says. \u201cThis option also avoids the inconvenience of showings, and readying a home for market, while keeping a local real estate agent as their trusted advisor through the transaction. It helps sellers  understand the process, the potential value they can expect to receive and the pros and cons of this particular marketing strategy.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

New service makes regional brokers and their agents more competitive in the iBuyer arena, while providing a terrific option for sellers<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1023],"class_list":["post-2259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nA new way for brokerages to compete in the iBuyer arena - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"New service makes regional brokers and their agents more competitive in the iBuyer arena, while providing options for sellers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/05\/25\/a-new-way-for-brokerages-to-compete-in-the-ibuyer-arena\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new way for brokerages to compete in the iBuyer arena\" \/>\n<meta property=\"og:description\" content=\"New service makes regional brokers and their agents more competitive in the iBuyer arena, while providing options for sellers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2021\/05\/25\/a-new-way-for-brokerages-to-compete-in-the-ibuyer-arena\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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