{"id":2257,"date":"2021-05-24T15:47:00","date_gmt":"2021-05-24T15:47:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/05\/24\/realtrending-podcast-gino-blefari-homeservices-of-america-changing-strategy\/"},"modified":"2025-03-13T02:37:41","modified_gmt":"2025-03-13T02:37:41","slug":"realtrending-podcast-gino-blefari-homeservices-of-america-changing-strategy","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/05\/24\/realtrending-podcast-gino-blefari-homeservices-of-america-changing-strategy\/","title":{"rendered":"RealTrending: Gino Blefari talks changing strategy for HomeServices"},"content":{"rendered":"\n<p>Gino Blefari, CEO of HomeServices of America and chairman of Berkshire Hathaway HomeServices, says that the company is leveraging its size to put top-notch marketing, technology and innovation services in place. The company is changing strategy to no longer be the quiet giant.<\/p>\n\n\n\n<p>Today\u2019s RealTrending features an interview wit<a href=\"https:\/\/www.linkedin.com\/in\/ginoblefari\" target=\"_blank\" rel=\"noreferrer noopener\">h Gino Blefari, CEO of HomeServices of America<\/a>. Gino joined the HomeServices of America family from Silicon Valley-based, Intero Real Estate Services, which he founded in 2002, and through mid 2014, served as its president and CEO. under Gino&#8217;s direction, Intero became one of the fastest, organically growing companies in the history of real estate. Berkshire Hathaway HomeServices consistently ranks number one by close transaction sides and the <a href=\"https:\/\/preprod.realtrends.com\/blog\/brokerage-rankings\/\" target=\"_blank\" rel=\"noreferrer noopener\">RealTrends 500<\/a>, and they also ranked number one in total core services transactions.<\/p>\n\n\n\n<div id=\"buzzsprout-player-8578092\"><\/div>\n<script src=\"https:\/\/www.buzzsprout.com\/1595341\/8578092-realtrending-gino-blefari-talks-changing-strategy-for-homeservices.js?container_id=buzzsprout-player-8578092&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p><em>Here is a small preview of today\u2019s interview with Gino Belfari. The transcript below has been lightly edited for length and clarity:<\/em><\/p>\n\n\n\n<p><strong>Tracey Velt:<\/strong> &nbsp;I&#8217;ve noticed that your company quietly dominates many facets of the real estate industry. And I say quietly, because I don&#8217;t see your company in the news touting technology services or click bait headlines. So tell me, is that a strategy for you? And if it is, why?<\/p>\n\n\n\n<p><strong>Gino Blefari: <\/strong> Yes, that has been our strategy. It&#8217;s starting to change though. HomeServices throughout its history has been an acquisition company. Our value proposition basically was almost the opposite of when NRT was doing it, where they&#8217;d buy someone, and you&#8217;d become Coldwell Banker the next day. We continue them to operate [the offices we buy] as they used to be. That strategy was successful.<\/p>\n\n\n\n<p>We&#8217;d go in to a market and make an acquisition, typically of the number one or number two company in that market, and kept a low profile on purpose, deferring all the publicity and the marketing to the building of that particular brand. <\/p>\n\n\n\n<p>To your point though, times have changed. Now we&#8217;re a diversified organization. The real message is the companies are looking for us to leverage our size for their benefit through pricing, marketing, technology, and innovation. We&#8217;ve never, never, never leveraged that at all, Tracey.<\/p>\n\n\n\n<p><em>REAL Trending features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Victoria Wickham.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gino Blefari, CEO of HomeServices of America says that the company is leveraging its size and changing its longtime business strategy.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-2257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RealTrending: Gino Blefari talks changing strategy for HomeServices - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Gino Blefari, CEO of HomeServices of America says that the company is leveraging its size and changing its longtime business strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/05\/24\/realtrending-podcast-gino-blefari-homeservices-of-america-changing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RealTrending: Gino Blefari talks changing strategy for HomeServices\" \/>\n<meta property=\"og:description\" content=\"Gino Blefari, CEO of HomeServices of America says that the company is leveraging its size and changing its longtime business strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2021\/05\/24\/realtrending-podcast-gino-blefari-homeservices-of-america-changing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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