{"id":2251,"date":"2021-05-20T17:32:57","date_gmt":"2021-05-20T17:32:57","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/05\/20\/how-to-claim-your-google-my-business-profile-for-real-estate\/"},"modified":"2025-03-13T02:37:40","modified_gmt":"2025-03-13T02:37:40","slug":"how-to-claim-your-google-my-business-profile-for-real-estate","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/05\/20\/how-to-claim-your-google-my-business-profile-for-real-estate\/","title":{"rendered":"How to claim your Google My Business profile for real estate"},"content":{"rendered":"\n

Location authority is the new SEO for local businesses. Whenever Google infers a searcher is looking for something local (e.g., a slice pizza, a nearby banking center, or a resident REALTOR\u00ae), it\u2019ll display Google My Business (GMB) listings. Here’s why you should set up your Google My Business profile for real estate and how to do it.<\/p>\n\n\n\n

And it isn\u2019t just Google Search, GMB listings also populate in Google Maps \u2014 desktop and mobile. <\/p>\n\n\n\n

\"GMB<\/figure>\n\n\n\n

The stronger your GMBs location authority, the less Google will hesitate to rank it in a search. So if a would-be buyer or seller Googles something like \u201creal estate agents nearby\u201d, your profile will or won\u2019t show up based on its location authority. For the record, the more often it shows up in searches, the better!<\/p>\n\n\n\n

What\u2019s more, when prospective clients Google you \u2014 and they will \u2014 it oughta trigger your GMB in the results page: putting 5-star customer reviews on display along with easy access to website links, photos, contact info and pertinent business details.<\/p>\n\n\n\n

\"GMB<\/figure>\n\n\n\n

If your profile isn\u2019t readily appearing when you Google-search its name verbatim (e.g. \u201cJohn Doe Realty\u201d), or even when your search phrase includes a location identifier (e.g. \u201cJohn Doe Realty, Nashville, TN\u201d), it\u2019s likely a product of poor location authority.<\/p>\n\n\n\n

To know for sure, for first step for Google My Business for real estate is to conduct a Google search while literally standing inside the listing\u2019s (claimed and verified) business location (and be sure the location-tracking on your search device is enabled). If the GMB profile populates while on site but nowhere else, odds are, your profile is suffering from weak location authority \u2014 meaning that Google wouldn\u2019t show it unless the searcher was physically standing smack-dab at its listed address.<\/p>\n\n\n\n

Google analyzes three variables<\/a> when displaying (and ranking) local search results:<\/p>\n\n\n\n

  1. Relevance: <\/strong>Do the contents of the GMB profile match up with the searcher\u2019s intent?<\/li>
  2. Prominence: <\/strong>How popular is the GMB profile (e.g., reviews, views, et al.)?<\/li>
  3. Distance:<\/strong> What is the searcher\u2019s geo-location (or it assesses a location named in the actual search phrase) proximate to the GMB profile and its specified service area(s)?<\/li><\/ol>\n\n\n\n

    Setting up a Google My Business Profile<\/strong><\/h4>\n\n\n\n

    To set up a Google My Business profile for real estate<\/a>, for starters, make sure you\u2019re logged in the Google Account<\/a> you want associated with the business listing. After that, navigate to Business.Google.com<\/a> in your web browser and follow the prompts. Although, before any of that, it may be prudent to do a quick scan of the Internet to certify you don\u2019t have any unknown or unclaimed GMB profiles floating around.<\/p>\n\n\n\n