{"id":2133,"date":"2021-03-22T18:33:49","date_gmt":"2021-03-22T18:33:49","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/03\/22\/realtrending-ep-96-brokerage-valuation-real-estate-trends-q1-housing-sales-demographics-shifts\/"},"modified":"2025-03-13T02:37:07","modified_gmt":"2025-03-13T02:37:07","slug":"realtrending-ep-96-brokerage-valuation-real-estate-trends-q1-housing-sales-demographics-shifts","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/03\/22\/realtrending-ep-96-brokerage-valuation-real-estate-trends-q1-housing-sales-demographics-shifts\/","title":{"rendered":"RealTrending Ep. 96: brokerage valuation real estate trends, Q1 housing sales &#038; demographics shifts"},"content":{"rendered":"\n<p>In Episode 96 of the RealTrending podcast, Steve Murray, senior advisor to HW Media, discusses real estate trends in brokerage valuations, anecdotal findings of the Q1 housing sales reports and shifts in demographics based on remote work.<\/p>\n\n\n\n<div id=\"buzzsprout-player-8189340\"><\/div>\n<script src=\"https:\/\/www.buzzsprout.com\/1595341\/8189340-realtrending-episode-96-brokerage-valuation-trends-q1-housing-sales-report-demographics-shifts.js?container_id=buzzsprout-player-8189340&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p><em>Here is a small preview of today\u2019s interview. The transcript below has been lightly edited for length and clarity:<\/em><\/p>\n\n\n\n<p><strong>Brokerage Valuation Trends<\/strong>: Many brokerages had their best years in history in 2020, both in revenues and EBITDA. Also, there\u2019s been an increase of interested parties <a href=\"https:\/\/preprod.realtrends.com\/blog\/network-earnings-a-different-look-at-housing-sales\/\">investing in or acquirin<\/a><a href=\"https:\/\/preprod.realtrends.com\/blog\/network-earnings-a-different-look-at-housing-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">g<\/a><a href=\"https:\/\/preprod.realtrends.com\/blog\/network-earnings-a-different-look-at-housing-sales\/\"> brokerage<\/a> firms and related services like mortgage title, escrow, property management. There&#8217;s just broad base interest in real estate service firms of all kinds right now in the U.S. and Canada. Yet, the number of firms available to the market for acquisition or someone wanting to invest in brokerage is skinnier today than it ever has been. All of these factors are leading to a real estate trend of upward pressure in valuations.<\/p>\n\n\n\n<p><strong>Q1 Housing Sales: <\/strong>In an informal survey of about 18 medium- to large-sized brokerage companies, it was reported that pending written business was up substantially over last year. That\u2019s amazing given the fact that there isn\u2019t inventory to sell. We dug deeper into what\u2019s going on with this real estate trend.<\/p>\n\n\n\n<p><strong>Demographic Shifts: <\/strong>Some forecasters say that as much as a quarter of the <a href=\"https:\/\/theconversation.com\/how-the-pandemic-will-shape-the-workplace-trends-of-2021-152277\" target=\"_blank\" rel=\"noreferrer noopener\">160 million people in the U.S. labor force are expected to stay fully remote<\/a>. To put that in numeric terms, if 10% were doing so before, that would be 16 million workers. If they&#8217;re right, that would be 40 million. And, some 24 million workers may no longer be attached to an office or where they have to live. If you\u2019re a major metropolitan-area brokerage company, you may want to beef up your capabilities, not just in the suburbs, but in the exurbs and rural communities on the periphery of your current suburban service area as a strategic move. This is one real estate trend sure to have some stickiness.<\/p>\n\n\n\n<p><em>RealTrending features Steve Murray, founder and partner with RTC Consulting and a senior advisor to HousingWire. He offers insight and analysis on three trending real estate issues. Steve\u2019s 30+ years in the industry allows him to give you a deeper understanding of today\u2019s real estate business happenings. Hosted by Steve Murray and produced by Victoria Wickham.&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/preprod.realtrends.com\/blog\/product\/realtrends-500-brokerage-marketing-package\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/03\/2021-500-MP-970x250-1.jpeg?w=970\" alt=\"2021-500-MP-970x250\" class=\"wp-image-7007\"\/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Episode 96 of the RealTrending podcast, Steve Murray, senior advisor to HW Media, discusses real estate trends in brokerage valuations, anecdotal findings of the Q1 housing sales reports and shifts in demographics based on remote work.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[27],"class_list":["post-2133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RealTrending Ep. 96: brokerage valuation real estate trends, Q1 housing sales &amp; demographics shifts - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"In Episode 96, we discuss real estate trends in brokerage valuations, Q1 housing sales and shifts in demographics based on remote work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/03\/22\/realtrending-ep-96-brokerage-valuation-real-estate-trends-q1-housing-sales-demographics-shifts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RealTrending Ep. 96: brokerage valuation real estate trends, Q1 housing sales &amp; demographics shifts\" \/>\n<meta property=\"og:description\" content=\"In Episode 96, we discuss real estate trends in brokerage valuations, Q1 housing sales and shifts in demographics based on remote work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2021\/03\/22\/realtrending-ep-96-brokerage-valuation-real-estate-trends-q1-housing-sales-demographics-shifts\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Steve Murray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Murray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/03\/22\/realtrending-ep-96-brokerage-valuation-real-estate-trends-q1-housing-sales-demographics-shifts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2021\/03\/22\/realtrending-ep-96-brokerage-valuation-real-estate-trends-q1-housing-sales-demographics-shifts\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\"},\"headline\":\"RealTrending Ep. 96: brokerage valuation real estate trends, Q1 housing sales &#038; 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