{"id":2078,"date":"2021-01-27T20:23:00","date_gmt":"2021-01-27T20:23:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2021\/01\/27\/how-one-realtor-sold-a-quirky-home-using-virtual-staging\/"},"modified":"2025-03-13T02:36:44","modified_gmt":"2025-03-13T02:36:44","slug":"how-one-realtor-sold-a-quirky-home-using-virtual-staging","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2021\/01\/27\/how-one-realtor-sold-a-quirky-home-using-virtual-staging\/","title":{"rendered":"How One Realtor Sold a Quirky Home Using Virtual Staging"},"content":{"rendered":"\n<p>How virtual staging helped a real estate agent sell a home that another agent couldn&#8217;t. The home had been on the market for 150 days with another agent. Once Kimberly Wade listed it, she sold it in 30 days thanks to virtual staging.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/02\/image-27.gif\" alt=\"image-27\" class=\"wp-image-5699\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.alandrealty.com\/agents\/77330-kimberly-wade\">Kimberly Wade<\/a>, a real estate agent with <a href=\"https:\/\/www.alandrealty.com\/\">The Aland Realty Group<\/a> serving New Hampshire and Maine, first heard about virtual decorating site Havenly from her sister. \u201cI used it when I moved to a sweet shaker cottage on the edge of a river and need all new furnishings,\u201d she said. Soon, she realized the potential it could have in her real estate business.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/New-Head-Shot-with-Pearly-Pockets.jpg\" alt=\"Kimberly Wade\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/havenly.com\/\">Havenly<\/a> is a virtual staging and decorating app that allows customers to collaborate with a designer. The designer, based on the customers answers to a comprehensive survey of design, style and color tastes, then decorates the room, renders a 3D layout and offers links to purchase everything in the design online. The service charges a one-time fee for the design work, about $125.<\/p>\n\n\n\n<p><strong>Staging a Listing<\/strong><\/p>\n\n\n\n<p>\u201cI used the service for four rooms of my bungalow and thoroughly enjoyed the process. So, I bought a package of eight to gift to clients,\u201d she said. Soon after her own experience, she listed a 6,000 square foot home. \u201cThe furnishings were outdated, and they really took away from the beauty of the space,\u201d said Wade. The home had been listed for 150 days with another agent before Wade got the listing. \u201cI figured, why not do something drastic? So, I had talked to the seller and we agreed to empty the house. They removed every stick of furniture.\u201d Wade then partnered with <a href=\"https:\/\/havenly.com\/\">Havenly<\/a> to design four rooms. \u201cA lot of people simply don\u2019t have the design vision to see the potential of empty rooms or those with outdated furniture,\u201d said Wade. \u201cI was able to put those 3D renderings in the MLS and it was incredibly impactful.\u201d<\/p>\n\n\n\n<p><strong>Marketing with 3D Renderings<\/strong><\/p>\n\n\n\n<p>She also marketed the property using the Havenly-designed rooms on social media. Her plan was to feature large scale 3D renderings of each room in the house so people coming to walk through would see the potential. \u201cI was going to host a huge open house with a party and the giant 3D renderings.\u201d However, COVID-19 hit, and Wade had to switch gears. \u201cThe purchaser of the house would get all the 3D renderings with access to <a href=\"https:\/\/havenly.com\/\">Havenly<\/a> to purchase any of the furniture in the design package. Even still, Wade sold the house in 30 days. \u201cIt was an unconventional, quirky, custom-built home on the river in a small New Hampshire town, so it was a tough sell, but showing people the home\u2019s design potential boosted interest in the home and, ultimately, helped me sell it quickly,\u201d said Wade.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/Havenly-Rendering-Office.jpg\" alt=\"Havenly Rendering-Office\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/21-Kirkland-office-2-AFTER.jpg\" alt=\"21 Kirkland-office 2 AFTER\"\/><\/figure>\n\n\n\n<p>As for the eight design packages she purchased for closing gifts, she has given just a few as closing gifts. \u201cIn New Hampshire, we have this Yankee mindset where you have your furniture for life, so I am particular about who I give them to.\u201d Wade said that an agent in in a bigger city or in a state like Texas or Florida, could get a lot of bang for their buck using this as a closing gift as those states seem to be more on trend and stylish with their interiors.<\/p>\n\n\n\n<p>Overall, Wade says that the $125 design fee was well worth the marketing cache she received for the property. \u201cIt\u2019s a great thing to offer sellers during a listing presentation as a value-add,\u201d says Wade.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How virtual staging helped a real estate agent sell a home that another agent couldn&#8217;t. The home had been on the market for 150 days with another agent. Once Kimberly Wade listed it, she sold it in 30 days thanks to virtual staging. Kimberly Wade, a real estate agent with The Aland Realty Group serving [&hellip;]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-2078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How One Realtor Sold a Quirky Home Using Virtual Staging - RealTrends - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2021\/01\/27\/how-one-realtor-sold-a-quirky-home-using-virtual-staging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How One Realtor Sold a Quirky Home Using Virtual Staging\" \/>\n<meta property=\"og:description\" content=\"How virtual staging helped a real estate agent sell a home that another agent couldn&#8217;t. 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