{"id":1781,"date":"2018-02-14T17:28:00","date_gmt":"2018-02-14T17:28:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2018\/02\/14\/strategic-business-planning\/"},"modified":"2025-03-13T02:31:19","modified_gmt":"2025-03-13T02:31:19","slug":"strategic-business-planning","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2018\/02\/14\/strategic-business-planning\/","title":{"rendered":"3 Ways Traction is Driving Our Strategic Planning"},"content":{"rendered":"<p><em><strong>NJ broker turns to Gino Wickman\u2019s book to help guide its strategic planning <\/strong><\/em><\/p>\n<p><!--more--><\/p>\n<p>Matt Rand was about halfway through Gino Wickman\u2019s book <a href=\"https:\/\/www.eosworldwide.com\/traction\"><em>Traction: Get a Grip on Your Business<\/em><\/a> before realizing that the author was the son of real estate coach Floyd Wickman. Focused on strategic business planning and holding team members accountable, <em>Traction<\/em> was soon playing a key role in Nanuet, NY-based Better Homes and Gardens Rand Realty\u2019s business model.<\/p>\n<p><a href=\"https:\/\/www.eosworldwide.com\/traction\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-27905 alignleft\" src=\"https:\/\/static.hsstatic.net\/BlogImporterAssetsUI\/ex\/missing-image.png\" alt=\"traction\" width=\"275\" height=\"338\" data-originalsrc=\"wp-content\/uploads\/2018\/02\/traction.png\"><\/a><\/p>\n<p>\u201cWe discovered the book when our marketing team went to a HubSpot conference and heard Gino speak,\u201d says Rand, managing partner, whose company has 1,000 agents and 26 offices. \u201cI loved it as soon as I read it.\u201d<\/p>\n<p>Here are three ways BHG Rand Realty uses the book for strategic planning:<\/p>\n<ol>\n<li><strong>Develop an accountability chart. <\/strong>Wickman\u2019s version of an organizational chart, the <a href=\"https:\/\/blog.eosworldwide.com\/blog\/accountability-chart-or-organizational-chart\">accountability chart,<\/a> provides clarity about who owns the major functions of a company and identifies those individuals\u2019 primary roles and responsibilities (whereas organizational charts center on who reports to who). Built around job descriptions and\/or a hierarchy of positioning, the accountability chart help BHG Rand shift job responsibilities and \u201clook at the business from the outside perspective,\u201d says Rand, \u201cand more thoughtfully organize ourselves in our positions.\u201d<\/li>\n<li><strong>Get family members on the same page. <\/strong>The company was founded by Rand\u2019s mother, who used to joke that she raised \u201call chiefs and no Indians\u201d in her family. \u201cPlanning and holding one another accountable is difficult in a family business,\u201d Rand admits. The book helped the firm\u2019s leaders create structure and develop matrix for getting more organized, taking the stress out of business ownership, and focusing on what\u2019s most important. \u201c\u2019Let\u2019s all read the book and follow it exactly as it\u2019s written,\u2019\u201d Rand told team members, \u201c\u2019instead of trying to reinvent everything and do it our own way.\u2019\u201d<\/li>\n<li><strong>Develop one-, three- and 10-year strategic plans. <\/strong>After reading the book, the team developed its core values; mission statement; and one-, three-, and 10-year plans. Then, it followed through on those processes. \u201cIt was a really good experience to go through, without having to bring in an outside consultant to help,\u201d Rand says. \u201cOn our own, we put together a very solid, long-term plan in a more organized fashion than we\u2019d ever done in the past.\u201d<\/li>\n<\/ol>\n<p>Three years after implementing the principles laid out in <em>Traction,<\/em> BHG Rand Realty has seen the rewards of better prioritization and accountability. \u201cWe had our best years in business ever over the last three years; each was the \u2018best year\u2019 in the company\u2019s history,\u201d says Rand. \u201cIt helps us stay focused, with the structure and methodology keeping us centered and on track in ways we never thought of before.\u201d<\/p>\n<p>By Bridget McCrea<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NJ broker turns to Gino Wickman\u2019s book to help guide its strategic planning<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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