{"id":166,"date":"2020-10-21T06:00:00","date_gmt":"2020-10-21T06:00:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2020\/10\/21\/what-to-consider-when-choosing-a-website-vendor\/"},"modified":"2025-03-13T01:59:37","modified_gmt":"2025-03-13T01:59:37","slug":"what-to-consider-when-choosing-a-website-vendor","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2020\/10\/21\/what-to-consider-when-choosing-a-website-vendor\/","title":{"rendered":"What to Consider When Choosing a Website Vendor"},"content":{"rendered":"<p><span style=\"color: #353535;\">When it comes to real estate websites, it is vital to choose a vendor that fits the vision of your firm. Your brokerage will likely have an ongoing relationship with the vendor, so it&#8217;s important to take the time and do the necessary due diligence before pulling the trigger.<\/span><\/p>\n<p><!--more--><\/p>\n<p><strong><span style=\"color: #353535;\">Testimonials<\/span><\/strong><\/p>\n<p><span style=\"color: #353535;\">Before even asking for a demo, ask for references and testimonials. Customer feedback provides a quick glimpse into a vendor\u2019s success, strategies, benefits and gives you an idea of what type of website you can expect. <\/span><span style=\"color: #353535;\">&nbsp;<\/span><\/p>\n<p><span style=\"color: #353535;\">You can take it a step further and call a few (out of market) firms and speak to their technology\/marketing team to understand the pros and cons of working with them. This will save you a lot of time upfront as opposed to walking through multiple demos and finding something that doesn\u2019t resonate with your firm.<\/span><strong><span style=\"color: #353535;\">&nbsp;<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #353535;\">Contract Length<\/span><\/strong><\/p>\n<p><span style=\"color: #353535;\">Before deciding on a website vendor, consider the length of the service agreement with them.. It&#8217;s common for a brokerage firm to want out of their contract or to \u201cmove\u201d their website to a different vendor after a certain amount of time. <\/span><span style=\"color: #353535;\">&nbsp;<\/span><\/p>\n<p><span style=\"color: #353535;\">To make sure you are in a good position to change vendors, there should be a clause in the contract that states \u201ccontract duration\u201d or \u201cexit\u201d if the time comes to jump ship and switch. Many vendors require a multi-year relationship, while others allow you to fully own and take your website elsewhere whenever you please. It it is much harder to switch from a website vendor who has proprietary software to run their website vs. a vendor who creates websites using open source platforms, such as WordPress. <\/span><\/p>\n<p><span style=\"color: #353535;\">&nbsp;<\/span><strong><span style=\"color: #353535;\">Pricing<\/span><\/strong><\/p>\n<p><span style=\"color: #353535;\">It goes without saying that everyone is looking for the best bang for their buck. In real estate. There is a lot of influx between different vendors and pricing strategies that each vendor uses to their advantage. Many vendors will charge for any small change on a website, while others will make change requests part of the overall price or charge a monthly fee.<\/span><span style=\"color: #353535;\">&nbsp;<\/span><\/p>\n<p><span style=\"color: #353535;\">Be mindful of what capabilities you have in-house for website updates and what you will need your website vendor to handle. For major changes, you will most likely need the website vendor to step in and complete the work. This again takes into consideration the technology being used for the website and what talent you have in house to make changes. <\/span><\/p>\n<p><span style=\"color: #353535;\">Always ask what a vendor\u2019s hourly rate or pricing structure is for small change requests or if you can make the changes yourself. Believe it or not, many vendors only allow for simple change requests and require you to \u201cupgrade\u201d or pay a premium fee for changes that would be considered very small. The pricing structure should align with your company goals and in-house capabilities to alleviate any further charges that could come up with a potential vendor.<\/span><\/p>\n<p><em><span style=\"color: #353535;\">Brent Driggers is a web strategist for REAL Trends.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to real estate websites, it is vital to choose a vendor that fits the vision of your firm. Your brokerage will likely have an ongoing relationship with the vendor, so it&#8217;s important to take the time and do the necessary due diligence before pulling the trigger.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What to Consider When Choosing a Website Vendor<\/title>\n<meta name=\"description\" content=\"What to Consider When Choosing a Website Vendor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2020\/10\/21\/what-to-consider-when-choosing-a-website-vendor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What to Consider When Choosing a Website Vendor\" \/>\n<meta property=\"og:description\" content=\"What to Consider When Choosing a Website Vendor\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2020\/10\/21\/what-to-consider-when-choosing-a-website-vendor\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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