{"id":1502,"date":"2018-09-11T19:02:00","date_gmt":"2018-09-11T19:02:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2018\/09\/11\/will-generation-z-revolutionize-the-housing-market\/"},"modified":"2025-03-13T02:24:23","modified_gmt":"2025-03-13T02:24:23","slug":"will-generation-z-revolutionize-the-housing-market","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2018\/09\/11\/will-generation-z-revolutionize-the-housing-market\/","title":{"rendered":"Will Generation Z Revolutionize the Housing Market?"},"content":{"rendered":"<header>\n<h1 class=\"entry-title\">More Optimistic Than Millennials, Generation Z Is Here to Revolutionize the Housing Market<\/h1>\n<\/header>\n<div class=\"text-content\">\n<p><strong><em>To better understand the difference in attitude between Generation Z, Millennials and Generation X towards homeownership, intergenerational living and saving for a down payment, PropertyShark conducted a generational survey on their preferences.<\/em><\/strong><\/p>\n<h3><strong>Key takeaways<\/strong><strong>:<\/strong><\/h3>\n<ul>\n<li>Generation Z has its eye on homeownership, with 83% planning on buying a home within the next 5 years<\/li>\n<li>College debt is the #1 obstacle towards homeownership for <a href=\"were-we-wrong-about-millennials\/\">Millennials<\/a> and Generation Z<\/li>\n<li>Generation X chooses intergenerational living to care for relatives more often than any other generation<\/li>\n<li>Generation Z is willing to compromise on almost anything to keep costs down \u2013 but dreams of lots of space and amenities<\/li>\n<li>Generation Z to pose serious competition to Millennials on the real estate market<\/li>\n<li><a href=\"millennials-speak-out-housing-experiences\/\">Millennials are more realistic <\/a>about their means, and the most pessimistic about the prospect of homeownership<\/li>\n<\/ul>\n<p><a href=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Housing-survey-visual_3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32566 size-full\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Housing-survey-visual_3.png\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" srcset=\"https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_3.png 999w, https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_3-300x109.png 300w, https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_3-768x280.png 768w, https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_3-850x310.png 850w\" alt=\"Generation Z \" width=\"999\" height=\"364\"><\/a><\/p>\n<h3><strong>College debt remains the #1 obstacle for Generation Z and Millennials<\/strong><\/h3>\n<p><a href=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Housing-survey-visual_4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32567\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Housing-survey-visual_4.png\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_4.png 1000w, https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_4-300x143.png 300w, https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_4-768x366.png 768w, https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_4-850x405.png 850w\" alt=\"\" width=\"1000\" height=\"476\"><\/a><\/p>\n<h3><strong>Generation Z\u2019s aspirational lifestyle spurs amenities arms race<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Housing-survey-visual_2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32565 size-full\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Housing-survey-visual_2.png\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_2.png 1000w, https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_2-300x236.png 300w, https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_2-768x604.png 768w, https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_2-850x669.png 850w\" alt=\"Generation Z \" width=\"1000\" height=\"787\"><\/a><\/p>\n<h3><strong>Living at home is all about practicality for Generation Z<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Housing-survey-visual_6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32569 size-full\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Housing-survey-visual_6.png\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" srcset=\"https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_6.png 999w, https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_6-300x124.png 300w, https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_6-768x318.png 768w, https:\/\/cdn-blog-propertyshark-rs.netdna-ssl.com\/Real-Estate-Reports\/wp-content\/uploads\/2018\/09\/Housing-survey-visual_6-850x351.png 850w\" alt=\"Generation Z \" width=\"999\" height=\"413\"><\/a><\/p>\n<p><strong>Methodology:<\/strong><\/p>\n<p><em>For this study, ProperyShark surveyed 2,134 U.S. renters, owners and people living with family via Amazon\u2019s Mechanical Turk. The respondents were asked individual questions about savings, home ownership, amenity and community preferences, as well as some demographic data such as employment and marital status. Our survey sample size has a 3% margin of error and a 99% confidence level.<\/em><\/p>\n<p><em>PropertyShark defined Gen X as those born before 1980, Millennials&nbsp;as those born between 1981 and 1994, and Gen Z as those born between 1995 and 2010.&nbsp;All survey respondents were over the age of 18. As such Gen Z respondents only include those born between 1995 and 1999.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>More Optimistic Than Millennials, Generation Z Is Here to Revolutionize the Housing Market To better understand the difference in attitude between Generation Z, Millennials and Generation X towards homeownership, intergenerational living and saving for a down payment, PropertyShark conducted a generational survey on their preferences. Key takeaways: Generation Z has its eye on homeownership, with [&hellip;]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Will Generation Z Revolutionize the Housing Market?<\/title>\n<meta name=\"description\" content=\"To better understand the difference in attitude between Generation Z, Millennials and Generation X towards homeownership, intergenerational living and saving for a down payment, PropertyShark conducte\" \/>\n<meta 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