{"id":1442,"date":"2018-10-05T07:00:00","date_gmt":"2018-10-05T07:00:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2018\/10\/05\/engel-volkers-insight-report\/"},"modified":"2025-03-13T02:22:55","modified_gmt":"2025-03-13T02:22:55","slug":"engel-volkers-insight-report","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2018\/10\/05\/engel-volkers-insight-report\/","title":{"rendered":"Engel &#038;\u00a0V\u00f6lkers\u00a0Insight Report\u00a0: Recruiting Challenges &#038; Opportunities\u00a0"},"content":{"rendered":"<h2>Engel &amp;&nbsp;V\u00f6lkers&nbsp;Insight Report&nbsp;identifies key drivers that motivate an agent to make a brokerage change as well as what brokers can do to make sure they\u2019re attracting and retaining the right talent<\/h2>\n<p>Engel &amp;&nbsp;V\u00f6lkers&nbsp;recently&nbsp;released the results of&nbsp;its&nbsp;study, <a href=\"https:\/\/www.evfranchise.com\/state-of-real-estate-recruiting\/\" target=\"_blank\" rel=\"noopener\">\u201cInsight Report: The State of Real Estate Recruiting.<\/a>\u201d&nbsp;As recruiting remains a top challenge across the real estate industry, Engel &amp;&nbsp;V\u00f6lkers&nbsp;surveyed more than 500 residential real estate agents to determine their <a href=\"real-trending-episode-11\/\">level of satisfaction<\/a> with their careers and current brokerages as well as motivations for making a move.<\/p>\n<p><!--more--><\/p>\n<h3><a href=\"wp-content\/uploads\/2018\/09\/engle-volkers.svg\"><img decoding=\"async\" class=\"size-full wp-image-50228 aligncenter\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/engle-volkers.svg\" alt=\"\"><\/a><br \/><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/h3>\n<h3>Key findings of the report include:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/h3>\n<ul>\n<li>\u202f\u202f\u202f\u202f\u202f\u202f\u202f\u202f\u202f96% of agents surveyed are satisfied with their current job, 94% predict that they are likely to be with their same brokerage a year from now; and, 90% would recommend their brokerage to other agents.<\/li>\n<li>\u202f\u202f\u202f\u202f\u202f\u202f\u202f\u202f\u202f35% say they consider leaving their job at least once a year with the key drivers for switching brokerages being better commission splits, superior lead gen, and more coaching and mentorship.<\/li>\n<li>\u202f\u202f\u202f\u202f\u202f\u202f\u202f\u202f\u202fThe top three benefits agents currently receive from their brokerage are: Physical office space (86%); Support from their brokers (83%); and, Innovative technology platforms (65%).<\/li>\n<li>\u202f\u202f\u202f\u202f\u202f\u202f\u202f\u202f\u202fThe three things agents are the least satisfied with at their current brokerage are: Benefits (93%); Lead gen (81%); and Coaching\/mentorship (67%).<\/li>\n<li>\u202f\u202f\u202f\u202f\u202f\u202f\u202f\u202f\u202fThe top reason agents say they would join a new brokerage is for better commission splits (38%).<\/li>\n<\/ul>\n<blockquote>\n<p>\u201cWhile the average rate of job satisfaction in the U.S. hovers around 50 percent, a staggering 96 percent&nbsp;of real estate agent respondents reported satisfaction in their current positions,\u201d said Anthony&nbsp;Hitt, president and CEO of&nbsp;Engel &amp;&nbsp;V\u00f6lkers&nbsp;Americas. \u201cThis makes it exceedingly important for brokers to be actively investing in their recruiting efforts. Top talent is not just going to walk through your door; brokers must make a concerted effort to continuously be in front of their current and prospective agents with value propositions that will resonate.\u201d<\/p>\n<\/blockquote>\n<h3>Rethinking Commission Splits<\/h3>\n<p>The top reason agents said they would join a new brokerage was <a href=\"inventory-brokerage-models-and-referral-fees-impact-on-commissions\/\">better splits<\/a>. While this finding may not be surprising to many brokers, it is a sobering reminder about the misconceptions that agents have across the industry.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50229 size-full\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/commission-splits.jpg\" alt=\"Engel &amp;&nbsp;V\u00f6lkers&nbsp;Insight Report\" width=\"8109\" height=\"5406\"><\/p>\n<blockquote>\n<p>\u201cRight now, the real estate industry is rife with brokerages willing to join a race to the bottom by offering excessively large splits in order to recruit agents,\u201d added Hitt. \u201cThere needs to be a re-education around the fallacy that larger splits equate&nbsp;to more income. What agents may not realize is that larger splits often are an attempt to compensate for a weak value proposition, which leads to difficulty in attracting home buyers and sellers. There are no shortcuts. If a brokerage is offering a deal that is too good to be true \u2026 it probably is.\u201d<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<\/blockquote>\n<h3>Recruiting Luxury Agents<\/h3>\n<p>The report also analyzed agents who specialize in luxury real estate and found that those who self-identify as being luxury agents have particularly high standards and expect more from any new brokerage that is looking to recruit them. Not only do these agents expect that the brokerage will invest in their individual marketing, new technologies, platforms, and professional development, they also understand the value of a brokerage\u2019s brand reputation and ability to reach international buyers to increase their sales opportunities.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50230 size-full\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/AdobeStock_82066262-1.jpeg\" alt=\"Engel &amp;&nbsp;V\u00f6lkers&nbsp;Insight Report\" width=\"4000\" height=\"2667\"><\/p>\n<blockquote>\n<p>\u201cBrokers must not only identify the value they bring to their agents beyond splits, whether that&#8217;s mentorship, education, better listings, etc., they must also clearly communicate that value, \u201d summarized Hitt. \u201cBrokers must have a meaningful omnichannel communications strategy\u2013being active in their communities, showcasing their network of \u202fcurrent agents, hosting local events, and finding creative ways both online and offline to get in front of prospective talent on a continuous basis. This is the difference between <a href=\"5-magic-questions-of-recruiting\/\">talent recruitment<\/a> and talent\u202f<i>attraction<\/i>.\u201d\u202f<span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.evfranchise.com\/state-of-real-estate-recruiting\/\" target=\"_blank\" rel=\"noopener\">Download the full report<\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><strong>Methodology<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p>In partnership with&nbsp;Researchscape, Engel &amp;&nbsp;V\u00f6lkers&nbsp;Americas surveyed 566 sellers of residential real estate about their attitudes on current job satisfaction and what would potentially motivate them to make a change in their brokerage, during the period of March 1\u201323, 2018. Ninety-six percent of respondents sell residential real estate full time, 29 percent own a brokerage and 71 percent&nbsp;work for a brokerage.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engel &amp;&nbsp;V\u00f6lkers&nbsp;Insight Report&nbsp;identifies key drivers that motivate an agent to make a brokerage change as well as what brokers can do to make sure they\u2019re attracting and retaining the right talent Engel &amp;&nbsp;V\u00f6lkers&nbsp;recently&nbsp;released the results of&nbsp;its&nbsp;study, \u201cInsight Report: The State of Real Estate Recruiting.\u201d&nbsp;As recruiting remains a top challenge across the real estate industry, Engel [&hellip;]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Engel &amp;\u00a0V\u00f6lkers\u00a0Insight Report\u00a0: Recruiting Challenges &amp; 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