{"id":1429,"date":"2018-10-09T00:37:00","date_gmt":"2018-10-09T00:37:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2018\/10\/09\/digital-marketing-numbers-game\/"},"modified":"2025-03-13T02:22:37","modified_gmt":"2025-03-13T02:22:37","slug":"digital-marketing-numbers-game","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2018\/10\/09\/digital-marketing-numbers-game\/","title":{"rendered":"Digital Marketing: It\u2019s a Numbers Game"},"content":{"rendered":"

Let’s face it: most digital marketing strategies are a numbers game, and the following equation is the Holy Grail:<\/h2>\n

Impressions (number of views) X Click-Through Rate (U.S. average for all sources is about .17%) X Online Lead Conversion Rate (average is 2.5%, but it ranges from .5% to 5%) X Closing Rate Over Time (which can vary from 1% to 10% with the right system)<\/p>\n

<\/p>\n

Now let\u2019s simplify this: ((Views X CTR) X Conversion Rate X Closing Rate = Digital Marketing De<\/strong>als<\/p>\n

Here are two common mistakes brokerages make:<\/h3>\n

Mistake No. 1: Falling in love with one metric, such as click-through rate (CTR).<\/strong> We\u2019ve seen Facebook ads draw CTRs of nearly 9 percent, which is excellent. But, Facebook converts those clicks at .5% or less. These two metrics don\u2019t offset each other. Facebook still a good lead source<\/a>, you just need to work a lot harder as it produces lower quality leads.<\/p>\n

Mistake No. 2: Putting all your eggs in one basket.<\/strong> Some firms or teams go all in on Facebook, SEM, listing portal leads<\/a> and more. The problem is that those leads are mostly buyer leads. We recommend diversifying and equally targeting and generating buyer leads<\/a>, seller leads and sphere leads. You can use digital marketing to accomplish all of these effectively.<\/p>\n

Know your metrics or use the common metrics to gauge your ROI.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Let’s face it: most digital marketing strategies are a numbers game, and the following equation is the Holy Grail: Impressions (number of views) X Click-Through Rate (U.S. average for all sources is about .17%) X Online Lead Conversion Rate (average is 2.5%, but it ranges from .5% to 5%) X Closing Rate Over Time (which […]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nDigital Marketing: It\u2019s a Numbers Game<\/title>\n<meta name=\"description\" content=\"Some firms or teams go all in on Facebook, SEM, listing portal leads and more. 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