{"id":1126,"date":"2019-01-24T10:30:00","date_gmt":"2019-01-24T10:30:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/"},"modified":"2025-03-13T02:15:16","modified_gmt":"2025-03-13T02:15:16","slug":"purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/","title":{"rendered":"Purplebricks Changes Seller Fee; Commissions to Be Paid Upon Closing"},"content":{"rendered":"<h2>Purplebricks Changes Seller Fee; Commissions to Be Paid Upon Closing<\/h2>\n<h6><em>The discount brokerage&#8217;s &#8216;success-based fixed fee&#8217; can be calculated on its site.&nbsp;<\/em><\/h6>\n<p>Purplebricks, a discount brokerage founded in the United Kingdom, has announced it will be taking a more traditional approach to its fee structure in the United States.&nbsp; On its <a href=\"https:\/\/www.purplebricks.com\/press\" target=\"_blank\" rel=\"noopener\">U.S. site<\/a>,&nbsp;the company says its &#8220;market variant flat seller fee&#8221; will only be charged after a successful <a href=\"real-trending-episode-21\/\">home sale<\/a>. &#8220;This change supports continued growth while maintaining a consumer-friendly fixed-fee structure&#8221; that is below the national average.<\/p>\n<p><!--more--><\/p>\n<p>The new approach, which took effect Jan. 22, positions them more closely with traditional business models that pay brokers when a deal closes.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"caption\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54620 size-full\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Eric-Eckardt-Purplebricks.png\" alt=\"purplebricks\" width=\"177\" height=\"197\"> Eric Eckardt, U.S. CEO, Purplebricks<\/div>\n<p>&nbsp;<\/p>\n<p>\u201cThese changes have been informed by customer and agent feedback and are designed to drive increased market penetration and support continued growth,\u201d Eric Eckardt, the U.S. CEO of Purplebricks, said in a statement reported by Inman.<\/p>\n<p>Purplebricks entered the U.S. market&nbsp;in 2018, with the flat-rate listing fee of $3,200 \u2014 later increased to $3,600. Consumers can now search Purplebricks\u2019 website to find the fee for their ZIP code. The fee for marketing a $630,000 home in Los Angeles would be $5,950, according to the site calculator. (The site notes that the traditional fee for the buyer\u2019s agent is not included.)<\/p>\n<p>In the U.K., Purplebricks still charges sellers an upfront fee.<\/p>\n<p>The company reported results for the first half of 2018, and at that time said the brokerage had 140 agents in the U.S. and operates in seven states.<\/p>\n<p>The company also recently entered the Canadian market.<\/p>\n<p>The expansion has come with growing pains, and the effect of Brexit may also be having an effect on share prices. <a href=\"https:\/\/www.fool.co.uk\/investing\/2018\/12\/11\/the-purplebricks-share-price-has-sunk-60-in-2018-will-it-rebound-in-2019\/\" target=\"_blank\" rel=\"noopener\">The Motley Fool <\/a>reports that share prices lost 62 percent of its value in 2018 and it is likely its \u201cdescent to extend well into 2019 too.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Purplebricks Changes Seller Fee; Commissions to Be Paid Upon Closing The discount brokerage&#8217;s &#8216;success-based fixed fee&#8217; can be calculated on its site.&nbsp; Purplebricks, a discount brokerage founded in the United Kingdom, has announced it will be taking a more traditional approach to its fee structure in the United States.&nbsp; On its U.S. site,&nbsp;the company says [&hellip;]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Purplebricks Changes Seller Fee; Commissions to Be Paid Upon Closing<\/title>\n<meta name=\"description\" content=\"Purplebricks, a discount brokerage founded in the United Kingdom, has announced it will be taking a more traditional approach to its fee structure in the United States.\u00a0 On its U.S. site,\u00a0the company\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purplebricks Changes Seller Fee; Commissions to Be Paid Upon Closing\" \/>\n<meta property=\"og:description\" content=\"Purplebricks, a discount brokerage founded in the United Kingdom, has announced it will be taking a more traditional approach to its fee structure in the United States.\u00a0 On its U.S. site,\u00a0the company\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tracey Velt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey Velt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\"},\"headline\":\"Purplebricks Changes Seller Fee; Commissions to Be Paid Upon Closing\",\"datePublished\":\"2019-01-24T10:30:00+00:00\",\"dateModified\":\"2025-03-13T02:15:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/\"},\"wordCount\":323,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/\",\"name\":\"Purplebricks Changes Seller Fee; Commissions to Be Paid Upon Closing\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2019-01-24T10:30:00+00:00\",\"dateModified\":\"2025-03-13T02:15:16+00:00\",\"description\":\"Purplebricks, a discount brokerage founded in the United Kingdom, has announced it will be taking a more traditional approach to its fee structure in the United States.\u00a0 On its U.S. site,\u00a0the company\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#primaryimage\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/preprod.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Purplebricks Changes Seller Fee; Commissions to Be Paid Upon Closing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\",\"name\":\"Tracey Velt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"caption\":\"Tracey Velt\"},\"description\":\"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/traceyvelt\/\",\"https:\/\/x.com\/traceyveltFL\"],\"url\":\"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Purplebricks Changes Seller Fee; Commissions to Be Paid Upon Closing","description":"Purplebricks, a discount brokerage founded in the United Kingdom, has announced it will be taking a more traditional approach to its fee structure in the United States.\u00a0 On its U.S. site,\u00a0the company","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/","og_locale":"en_US","og_type":"article","og_title":"Purplebricks Changes Seller Fee; Commissions to Be Paid Upon Closing","og_description":"Purplebricks, a discount brokerage founded in the United Kingdom, has announced it will be taking a more traditional approach to its fee structure in the United States.\u00a0 On its U.S. site,\u00a0the company","og_url":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Tracey Velt","twitter_card":"summary_large_image","twitter_creator":"@traceyveltFL","twitter_misc":{"Written by":"Tracey Velt","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#article","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/"},"author":{"name":"Tracey Velt","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d"},"headline":"Purplebricks Changes Seller Fee; Commissions to Be Paid Upon Closing","datePublished":"2019-01-24T10:30:00+00:00","dateModified":"2025-03-13T02:15:16+00:00","mainEntityOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/"},"wordCount":323,"commentCount":0,"publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/","url":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/","name":"Purplebricks Changes Seller Fee; Commissions to Be Paid Upon Closing","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#primaryimage"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2019-01-24T10:30:00+00:00","dateModified":"2025-03-13T02:15:16+00:00","description":"Purplebricks, a discount brokerage founded in the United Kingdom, has announced it will be taking a more traditional approach to its fee structure in the United States.\u00a0 On its U.S. site,\u00a0the company","breadcrumb":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#primaryimage","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/01\/24\/purplebricks-changes-seller-fee-commissions-to-be-paid-upon-closing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/preprod.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Purplebricks Changes Seller Fee; Commissions to Be Paid Upon Closing"}]},{"@type":"WebSite","@id":"https:\/\/preprod.realtrends.com\/blog\/#website","url":"https:\/\/preprod.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/preprod.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/preprod.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d","name":"Tracey Velt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0","url":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","caption":"Tracey Velt"},"description":"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.","sameAs":["https:\/\/www.linkedin.com\/in\/traceyvelt\/","https:\/\/x.com\/traceyveltFL"],"url":"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/"}]}},"jetpack_featured_media_url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/1126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/15802"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=1126"}],"version-history":[{"count":1,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/1126\/revisions"}],"predecessor-version":[{"id":5913,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/1126\/revisions\/5913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=1126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=1126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=1126"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}