{"id":1093,"date":"2019-02-05T15:27:00","date_gmt":"2019-02-05T15:27:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/"},"modified":"2025-03-13T02:14:44","modified_gmt":"2025-03-13T02:14:44","slug":"four-decisions-drive-growth","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/","title":{"rendered":"Four Decisions That Drive Growth"},"content":{"rendered":"<h2>How the Four Decisions Drive Growth<\/h2>\n<h6><em>If you\u2019re facing business challenges, (let\u2019s face it, most owners are!) focus on the four decisions that can make an impact.<\/em><\/h6>\n<p>With the real estate industry changing at an unprecedented pace, focusing on the four Decisions (4Ds)\u2014People, Strategy, Execution, Cash\u2014are crucial to driving growth. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Verne_Harnish\" target=\"_blank\" rel=\"noopener\">Verne Harnish<\/a>, the author of the best-selling book, Scaling Up, says \u201cIf your business is facing challenges for which there seems to be no playbook to handle, you\u2019ll be surprised how going back to the 4Ds and thinking about how you are addressing them can make an impact. It can mean the difference between sailing ahead of the competition and finding yourself wondering what hit you.\u201d<\/p>\n<p><!--more--><\/p>\n<h4>People<\/h4>\n<p>Let\u2019s start with the People. Are all stakeholders in your business\u2014agents, employees, partners, buyers, sellers\u2014happy and engaged and would you rehire all of them?<\/p>\n<p>As Jim Collins wrote in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Good_to_Great\" target=\"_blank\" rel=\"noopener\"><em>Good to Great<\/em><\/a>, you must have the right people on the bus, in the right seats, doing the right things. It\u2019s critical to address the people issues first. If you don\u2019t, they will drain your time and energy, and you\u2019ll have little left to focus on the Strategy, Execution and Cash aspects of your business.<\/p>\n<h4>Strategy<\/h4>\n<p>Next, let\u2019s look at <a href=\"real-estate-target-marketing-with-a-data-driven-strategy\/\">strategy<\/a>. Can you state your strategy simply? Is it driving sustainable growth in gross commissions? First, it should be clear and differentiating which sets you apart from the competition. Second, it should matter to your buyers and sellers. A killer strategy will protect you from the market commoditizing your services.<\/p>\n<h4>Execution<\/h4>\n<p>The third of the 4Ds is Execution. Are all processes running without drama and driving industry-leading profitability? It\u2019s crucial to have the right habits in place to produce the results your buyers and sellers expect. Getting feedback, both positive and negative, from your customers can be used to drive improvements in your processes. It will also uncover what your key opportunities are and where you need to focus your priorities. And remember, only focus on a few priorities, 90 days at a time.<\/p>\n<h4>Cash<\/h4>\n<p>Finally, there\u2019s Cash. Do you have consistent sources of cash, ideally internally generated, to fuel the growth of your business? Cash is like oxygen. This means paying attention to how every decision affects your cash flow. As you scale your business, money becomes even more critical. Have you ever heard \u201cGrowth sucks cash\u201d? In Jim Collins book, <em>Great by Choice: Uncertainty, Chaos, and Luck\u2014Why Some Thrive<\/em>, he says the great companies keep three to ten times the cash reserves of its competitors. This allows growth companies to weather the ups and downs of the economy. Bill Gates has always mandated that Microsoft keep a year\u2019s worth of operating expenses in the bank. The real estate community knows too well what occurred in the Great Recession.<\/p>\n<p>Mastering the 4Ds for your business will help you unlock more growth than you ever thought possible. It will be a strong foundation for scaling up in 2019.<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-55038 alignleft\" src=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/jill-belconis.jpeg\" alt=\"\" width=\"124\" height=\"186\">Jill Belconis is a business leader with a passion for helping CEOs. She spent 22 years at Shelter Mortgage as president and CEO where she grew the company by 20 percent average each year. She now runs a coaching practice called Jill Belconis Enterprises LLC at <a href=\"http:\/\/www.jillbelconis.com\" target=\"_blank\" rel=\"noopener\">http:\/\/www.jillbelconis.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How the Four Decisions Drive Growth If you\u2019re facing business challenges, (let\u2019s face it, most owners are!) focus on the four decisions that can make an impact. With the real estate industry changing at an unprecedented pace, focusing on the four Decisions (4Ds)\u2014People, Strategy, Execution, Cash\u2014are crucial to driving growth. Verne Harnish, the author of [&hellip;]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Four Decisions That Drive Growth<\/title>\n<meta name=\"description\" content=\"If you\u2019re facing business challenges, (let\u2019s face it, most owners are!) focus on the four decisions that can make an impact. With the real estate industry changing at an unprecedented pace, focusing o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Decisions That Drive Growth\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re facing business challenges, (let\u2019s face it, most owners are!) focus on the four decisions that can make an impact. With the real estate industry changing at an unprecedented pace, focusing o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tracey Velt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey Velt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\"},\"headline\":\"Four Decisions That Drive Growth\",\"datePublished\":\"2019-02-05T15:27:00+00:00\",\"dateModified\":\"2025-03-13T02:14:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/\"},\"wordCount\":561,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/\",\"name\":\"Four Decisions That Drive Growth\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2019-02-05T15:27:00+00:00\",\"dateModified\":\"2025-03-13T02:14:44+00:00\",\"description\":\"If you\u2019re facing business challenges, (let\u2019s face it, most owners are!) focus on the four decisions that can make an impact. With the real estate industry changing at an unprecedented pace, focusing o\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#primaryimage\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/preprod.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Four Decisions That Drive Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d\",\"name\":\"Tracey Velt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"caption\":\"Tracey Velt\"},\"description\":\"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/traceyvelt\/\",\"https:\/\/x.com\/traceyveltFL\"],\"url\":\"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Four Decisions That Drive Growth","description":"If you\u2019re facing business challenges, (let\u2019s face it, most owners are!) focus on the four decisions that can make an impact. With the real estate industry changing at an unprecedented pace, focusing o","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/","og_locale":"en_US","og_type":"article","og_title":"Four Decisions That Drive Growth","og_description":"If you\u2019re facing business challenges, (let\u2019s face it, most owners are!) focus on the four decisions that can make an impact. With the real estate industry changing at an unprecedented pace, focusing o","og_url":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Tracey Velt","twitter_card":"summary_large_image","twitter_creator":"@traceyveltFL","twitter_misc":{"Written by":"Tracey Velt","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#article","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/"},"author":{"name":"Tracey Velt","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d"},"headline":"Four Decisions That Drive Growth","datePublished":"2019-02-05T15:27:00+00:00","dateModified":"2025-03-13T02:14:44+00:00","mainEntityOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/"},"wordCount":561,"commentCount":0,"publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/","url":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/","name":"Four Decisions That Drive Growth","isPartOf":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#primaryimage"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2019-02-05T15:27:00+00:00","dateModified":"2025-03-13T02:14:44+00:00","description":"If you\u2019re facing business challenges, (let\u2019s face it, most owners are!) focus on the four decisions that can make an impact. With the real estate industry changing at an unprecedented pace, focusing o","breadcrumb":{"@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#primaryimage","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/05\/four-decisions-drive-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/preprod.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Four Decisions That Drive Growth"}]},{"@type":"WebSite","@id":"https:\/\/preprod.realtrends.com\/blog\/#website","url":"https:\/\/preprod.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/preprod.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/preprod.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/c77c9a1ce6568611329a6cc5a1a64d7d","name":"Tracey Velt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0","url":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","caption":"Tracey Velt"},"description":"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.","sameAs":["https:\/\/www.linkedin.com\/in\/traceyvelt\/","https:\/\/x.com\/traceyveltFL"],"url":"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/"}]}},"jetpack_featured_media_url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/1093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/15802"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=1093"}],"version-history":[{"count":1,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/1093\/revisions"}],"predecessor-version":[{"id":5880,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/1093\/revisions\/5880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=1093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=1093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=1093"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/preprod.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=1093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}