{"id":1023,"date":"2019-02-28T23:19:00","date_gmt":"2019-02-28T23:19:00","guid":{"rendered":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/28\/should-real-estate-professionals-bother-with-email-when-marketing-to-gen-z\/"},"modified":"2025-03-13T02:13:38","modified_gmt":"2025-03-13T02:13:38","slug":"should-real-estate-professionals-bother-with-email-when-marketing-to-gen-z","status":"publish","type":"post","link":"https:\/\/preprod.realtrends.com\/blog\/2019\/02\/28\/should-real-estate-professionals-bother-with-email-when-marketing-to-gen-z\/","title":{"rendered":"Should Real Estate Professionals Bother Email Marketing to Gen Z?"},"content":{"rendered":"

How to Capitalize on Gen Z Online Behavior<\/h2>\n
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Email marketing<\/a> to millennials is still a hot (and super-important) topic. Real estate professionals now have an additional generation of users to consider: Gen Z. Born anytime after 1997, Gen Z recipients will become increasingly important and prominent as they grow up and start making money.<\/p>\n

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How exactly does online home search differ between generations? As a data-focused company, we\u2019re as curious about this as you, the realtor. We set out to collect data on showing inquiries (emails) across those generations. In this post, we\u2019re focusing specifically on how Gen Z uses email by expecting a high-level of responsiveness from agents and how that may change in the future.<\/p>\n

Gen Z Email Usage and Best Practices<\/h4>\n

According to some studies,  85 percent of Gen Z use email for inquiries (mostly apartment rentals at this point), and for receiving emails from real estate companies and their representatives. We expect this to evolve as their generation enters the workforce and begins opening and becoming first-time homebuyers in the next five years.<\/p>\n

With this in mind, you can start to pull together a plan that considers the usage and needs of Gen Z recipients. Right now, they’re using email less than other generations, so dialing it in to provide only relevant and contextual content will be critical for reaching Gen Z.<\/p>\n

Sending a non-relevant promotional email that will be hard to act on will decrease engagement<\/a> but also lose your recipients.<\/p>\n

Takeaways
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Although Gen Z uses an array of digital communication<\/a> methods, email is still a core part of their daily digital usage. In order to capitalize on that, it\u2019s going to be crucial to keep in mind the following:<\/p>\n