{"version":"1.0","provider_name":"RealTrends - Blog","provider_url":"https:\/\/preprod.realtrends.com\/blog","author_name":"Tracey Velt","author_url":"https:\/\/preprod.realtrends.com\/blog\/author\/tvelt\/","title":"The Age of Amazon Lesson 5: Are You Product or Person Driven?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"HR6q70Rm1H\"><a href=\"https:\/\/preprod.realtrends.com\/blog\/2018\/05\/29\/the-age-of-amazon-lesson-5\/\">The Age of Amazon Lesson 5: Are You Product or Person Driven?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/preprod.realtrends.com\/blog\/2018\/05\/29\/the-age-of-amazon-lesson-5\/embed\/#?secret=HR6q70Rm1H\" width=\"600\" height=\"338\" title=\"&#8220;The Age of Amazon Lesson 5: Are You Product or Person Driven?&#8221; &#8212; RealTrends - Blog\" data-secret=\"HR6q70Rm1H\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/preprod.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","thumbnail_width":1200,"thumbnail_height":675,"description":"Lesson 5: What is your online strategy? What is your purpose with your website and your online ad spend? How you answer these and related questions may determine whether you can compete effectively wi"}